Development and Adaptation of a Product on the United Arab Emirates area: Scented Candles

Résumé du document

My business concept will concern the external decoration and will consist in the development of a product at the spring and garden purpose, more precisely scented candles. The innovative business idea lies in the fact that the scented candles for garden will be adapted for the United Arab Emirates country. Indeed, there already exists candles and even scented candles for the interior decoration but none enterprise markets scented candles with a lot of fragrances for external decoration.

I will be in charge of its adaptation on the United Arab Emirates area. The aim will be to offer a handmade scented candle which will merge with the garden environment well. Currently, the most of candles are made from eighty until ninety percents of paraffin (wax) and ten until twenty percents of stearin. The wax is a derivative from oil : it has a clear crystalline structure and is yellowish at white (or colorless) for a fusion temperature comprised between 48° Celsius and 71°Celsius.

But there exists equally candles which are more ethical, organic and ecological: we also can find candles which are produced thousand percents natural with the soya wax. The soya wax is not toxic and burns more cleanly than paraffin. Candles which are composed of soya wax also burns longer than traditional candles. Moreover, the soya wax is biodegradable.

About the wicks of candles, there are a lot of varieties. We can use cotton, paper, linen, hemp, plant fiber and sometimes glass fiber. What's more, the wicks can be covered with wax for a better striking. Different sizes of wicks are available, they generally are expressed in gram or meter or simply qualified of small, medium and large.

Extraits

[...] Concerning me, I will be in charge of its adaptation on the United Arab Emirates area. Explanation of the overall conceptual view of the business The aim will be to offer a handmade scented candle which will merge with the garden environment well. Currently, the most of candles are made from eighty until ninety percents of paraffin and ten until twenty percents of stearin[2] . The wax is a derivative from oil : it has a clear crystalline structure and is yellowish at white (or colorless) for a fusion temperature comprised between Celsius and 71°Celsius. [...]

[...] Their field covers interior and external decoration plans and they carry out custom-made molding (square of 10*10*10cm). It deals equally with an innovative process since it is a reconstructed stone : Novidis makes the stone in molding in following a quality process extremely strict. Furthermore, their products are fire proof, heat proof, shockproof and are able to stand the test of time (example : the frost). For the colorants We will use natural and non food colorants under liquid form. [...]

[...] But a cultural adaptation will be required in term of communication (examples : brochure and web site). Gulf Arabic must be used because it is the first language which is spoken in the United Arab Emirates and on internet web site the layout is made from right to left. It is important to abide by some rules : to use the entire hand to point something (because if it only uses one finger it will mean the rudeness ) and to avoid the use of left hand. [...]

[...] For men, a mixture of green and yellow will attract Emirates people. The brand of the scented candles for garden will be : The Lights of the Time and the burning duration will amount to 40 until 70 hours. Price On account of the range of scented candles for garden, the standard price will be at least about (entry price for men and women scented candles for garden adapted to the United Arab Emirates country). In addition to this cost, we will take in account the adaptation (with the stone coloring) and packaging costs. [...]

[...] Concerning the glass, I will be of the opinion to draw a circular form at the bottom and a flower form at the top with two different possibilities : one wick or three wicks. Regarding the zinc, I will offer either a bucket or a pot. Among this range of products, I am going to select the stone with one wick (10*10*10cm) which suits for one person. Now that the container is chosen, I am going to interest for the wax and wick as well as their composition. [...]