Oxfam Make Trade Fair campaign for the Peru cause

Résumé du document

"Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers ? especially in the South. Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.? (FINE, 2001) Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.

Extraits

[...] The case statement of Oxfam's Make Trade Fair campaign presents the reasons why donors would want to make a contribution to the cause and how the producers in the developing countries will benefit from their donations. Some of the theoretical concepts regarding individuals' contributions to fundraising organisations can help to make a compelling case statement, which will convince individuals to donate. According to Schlegelmilch (1997, p. one of the important determinants of donations of individuals to a fundraising organisation is the perceived organisation's efficiency. [...]

[...] Oxfam Make Trade Fair campaign for the Peru cause Introduction In the next year Oxfam wants to raise awareness and funds for its Make Trade Fair campaign. The funds raised will be used to support our project in Puerto Maldonado (region of Madre de Dios, Peru). We will do this by promoting two events called Oxfam Weekends, which will include a concert, celebrity promotions, a congress and sale of fair trade products Background 1 What is Fair trade? “Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. [...]

[...] M. (2003) Toward an integrated communication theory for celebrity endorsement in fund raising. Available from http://etd.fcla.edu/SF/SFE0000149/Celebrity_Fund_Raising.pdf (Accessed 15 December 2007). Duncan, B. (2004) A theory of impact philanthropy. Journal of Public Economics pp 2180. Accessed via Science Direct at www.sciencedirect.com on 16 November 2007. Oxfam (2007) Annual Report and Accounts 06/07. Available from http://www.oxfam.org.uk/resources/accounts/annual_report_accounts.html (Accessed on 12 December 2007). [...]

[...] Each office will contribute to the media promotion and its costs in their countries. Media promotion will raise awareness about the Oxfam Weekends and the concert. We will create the “Oxfam Weekend” that will take place twice in a year during a weekend (Saturday/Sunday). People will find there several stands with fair trade products as well as Oxfam information. Volunteers and celebrities will be attending the publics. Like artists in the concert, these celebrities will do it for free as well and will be involved with humanitarian/charity causes. [...]

[...] SWOT analysis Strengths Oxfam is a well known organisation People trust Oxfam The organisation has previous experience in raising funds for fair trade producers Oxfam is an organization accredited for the income tax relief on donation Network of Oxfam shops is well developed A wide network of devoted volunteers Oxfam is raising money for a known cause, so the donors know exactly where their donation is going Oxfam has already organized events such as London Marathon and different concerts A host of celebrities have previously successfully cooperated with Oxfam Weakness High reliance on (non-obligatory) volunteer help Opportunities The world population is growing older which means more older people (who are said to donate more than other groups) and consequently possibly more donations Better awareness of people about donations via text messages More people have access to mobile phones, which today have more functions (web, etc.) The celebrities can attract more people Threats Many competitors in Fair trade (various Fair trade organisations on the British market) A concert with celebrities can turn people away as they might think enormous amounts of money were spent only for organization Possibly bad weather with rain 5. Funding history So far Oxfam has gained its income from various sources. [...]