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Dissertations en marketing international

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17 Mars 2016
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Integrated Marketing Communication in tourism in Australia

Dissertation - 6 pages - Marketing international

Today, Australia is ranked 42nd in term of global tourism with 5.9 million of arrivals . However, it ranks eighth overall for average spend per visitors which indicates Australia's goods and services are positioning as premium tourism offerings. Around 70% of visitors come to Australia for...

04 févr. 2011
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Les spécificités culturelles dans le marketing international

Dissertation - 4 pages - Marketing international

Lorsqu'une entreprise souhaite s'internationaliser, il est évident que rien n'est facile ! En effet, cette dernière doit faire face à de nombreuses contraintes telles que les contraintes de réglementations , de politiques douanières ou encore des contraintes liées à la conception des...

29 Oct. 2010
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La délocalisation du sport en France, objectifs, avantages et inconvénients

Dissertation - 16 pages - Marketing international

« Un sport meurt s'il n'évolue pas et n'attire pas de nouveaux partenaires » Alain SMADJA (Président de la Ligue Nationale de Handball) Depuis quelques années, un phénomène nouveau s'est emparé du monde sportif, de plus en plus de clubs ou de ligues délocalisent leurs rencontres dans...

30 août 2010
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What is culture: the consequences of stereotyping in social relationships

Dissertation - 6 pages - Marketing international

In social and business framework, people have to respect and understand each other in order to build up successful relationships. Every individual has specific features which distinguish them from others. They react differently in view of situations. Their reactions are influenced by their...

20 août 2010
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Evaluation of the value added for a car manufacturer to participate in Formula 1 Championship

Dissertation - 16 pages - Marketing international

Participating in Formula 1 World Championship is a huge enterprise that requires state of the art technology knowledge and a big amount of money, so how can Formula 1 be profitable? As it is for sponsors or car manufacturer engaged in Formula One, the main objective is to sell their products...

09 août 2010
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Suntory the Japanese « Ocha » Pet Bottle in France

Dissertation - 24 pages - Marketing international

Through an international study program I have been studying for 6 months in California, Irvine. After few weeks studying out there, I realized that high percentage of my friends was Japanese but also the friend's reliable in case of problem. I decided then to spend my entire free time hanging out...

26 juil. 2010
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Le vin et les femmes

Dissertation - 12 pages - Marketing international

Document type Power Point sur le vin et les femmes présenté en analyse croisée de sociologie et de marketing : Évolution du pouvoir et de l'influence des femmes dans la société • Selon un sondage Ipsos, 7 femmes sur 10 achètent du vin, avec des goûts bien à elles • Les femmes sont...

23 juil. 2010
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Culture and Doing Business in Japan

Dissertation - 5 pages - Marketing international

Usually when companies' think of having a good market share in their home market they try to develop the company in a foreign market. This process of internationalization is important for the company to develop its potential market for several reasons (market is saturated, develop new product...

26 juin 2010
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La négociation interculturelle

Dissertation - 12 pages - Marketing international

Selon Prime, la négociation commerciale internationale est une situation particulière de la négociation qui porte sur le champ des activités commerciales des entreprises en contexte multiculturel. Elle est multifonctionnelle en ce sens qu'elle doit mobiliser un ensemble de compétences variées...

24 juin 2010
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Le marketing du patrimoine

Dissertation - 7 pages - Marketing international

Les raisons de l'introduction du marketing dans les institutions culturelles sont le résultat d'une volonté de démocratisation de l'accès à la culture, de l'augmentation des besoins en matière de financement, du développement de la concurrence à la fois intrasectorielle et extrasectorielle avec...

15 juin 2010
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Made in Italy

Dissertation - 5 pages - Marketing international

L'Italia è un Paese relativamente giovane, poco più di un secolo, e fino agli anni 60 del secolo scorso, le condizioni di vita, l'organizzazione del mondo del lavoro, l'efficienza della produzione italiana non sono minimamente paragonabili a quelli del dopo “boom”. L'Italia che riesce a...

03 juin 2010
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Fast Food Industry

Dissertation - 2 pages - Marketing international

Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of preparation and...

31 mai 2010
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Direct and Digital Marketing: Loyalty Schemes

Dissertation - 4 pages - Marketing international

Marketing is a central idea in the world of business since the customer is made aware of the products and services a business offers. This is very important since information and the way that particular information is relayed to the customers gives them the chance to buy or not hence confirming...

07 août 2009
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Essay: "Today, markets have become so similar that it is possible to market identical products and services around the world using standardized marketing mixes." Discuss

Dissertation - 5 pages - Marketing international

The key word with regard to the growth of any company is: innovation. We live in a materialistic society where the consumers needs have grown and where the competition between companies is very hard, in the globalization context. Today, it has become common for a company to target foreign markets...

22 févr. 2009
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Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?

Dissertation - 5 pages - Marketing international

Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), “many features of a brand already successful in a domestic market may be used in international marketing: the logotype...

28 août 2008
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How to launch a new line of children's educational books in Senegal?"

Dissertation - 10 pages - Marketing international

Educational books are bought by the pupil or student or loaned by the school. Nevertheless, in Africa, the situation is a little different. Because of the lack of financial capacities, the schools and the students can usually not afford to buy these books. That is why there are often charity...

22 avril 2008
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Chaebols and South Korean government: What are the problems and benefits of their Relationships until the financial crisis?

Dissertation - 11 pages - Marketing international

Chaebols are business groups consisting of large companies in highly diversified business areas, owned and managed by family members or relatives. While their assets comprised over 45% of the total corporate assets in Korea, the total number of chaebols affiliates have persistently increased....

07 Mars 2008
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The Impact of Innovation on the Internationalization of Small and Middle sized Enterprises

Dissertation - 19 pages - Marketing international

The present study offers to the reader a considerable bibliography review on internationalisation of small and middle-sized enterprises and raises a question in relation with the extent to which the variable innovation plays a main role in this issue. This paper was designed with the objective...

03 Mars 2008
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Comment expliquer que, malgré cette longue tradition d'osmose avec la nature, la Chine est actuellement l'un des pays les plus pollués du monde ?

Dissertation - 19 pages - Marketing international

Avant de pouvoir analyser les liens existants entre les héritages culturels du pays du milieu et sa situation environnementale actuelle, il faut connaître précisément cette situation. L'état des lieux de la pollution en Chine servira d'introduction puisqu'il sera le fil conducteur de...

03 Mars 2008
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Stratégie d'internationalisation : Should a firm offer the same product worldwide or customize the product to suit the demands of each market?

Dissertation - 11 pages - Marketing international

Le dilemme entre adaptation et standardisation s'est rapidement posé aux entreprises souhaitant s'internationaliser, plus précisément la question est pour la firme de savoir à quel point elle sera contrainte de s'adapter, en effet l'adaptation à un marché étranger représente un important facteur...

28 févr. 2008
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Intercultural management: Business in Saudi Arabia and Transnational Software Developers

Dissertation - 27 pages - Marketing international

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and inter-cultural diversity management. This has led to an increased...

03 Janv. 2008
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The impact of demographic development in international marketing

Dissertation - 5 pages - Marketing international

This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for entrepreneurs. This shift in demographic development...

26 Sept. 2007
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Le rôle de la culture dans la relation acheteur - vendeur

Dissertation - 3 pages - Marketing international

L'économie moderne est en pleine marche vers la mondialisation et la globalisation. Engluées dans ce macrocosme en pleine ébullition, les entreprises sont forcées de suivre cette évolution si elles veulent rester compétitives. Elles doivent dès lors manager des relations à l'échelle...

06 août 2007
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Stratégie d'internationalisation des entreprises en Asie

Dissertation - 27 pages - Marketing international

Les marchés globaux génèrent aujourd'hui 20% du revenu mondial et l'internationalisation est une tendance toujours croissante, concernant des domaines d'activités variés. Depuis les années 1980, un véritable débat se pose quant aux stratégies d'internationalisation des marques. Mais ces dernières...

19 févr. 2007
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Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Dissertation - 4 pages - Marketing international

In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...

19 févr. 2007
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Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?

Dissertation - 12 pages - Marketing international

The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...

19 avril 2006
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Comportement des consommateurs dans 4 grandes puissances mondiales (France, Japon, Etats-Unis, Chine)

Dissertation - 30 pages - Marketing international

Pour analyser le comportement des consommateurs, nous avons portés notre choix sur 4 pays comme la France, les Etats-Unis, la Chine et le Japon car ils font partis des grandes puissances mondiales. De plus, ils présentent tout les 4 des coutumes, des modes de vies et des cultures souvent bien...

25 avril 2005
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How to launch and make successful a potential top selling drug against obesity in major markets (USA, Europe and Japan). Dealing with regulations and marketing of these different market

Dissertation - 10 pages - Marketing international

In the first part of this document, we will present a theoretical aspect into the market for medicines that represents around 1.2 billion people worldwide. We will describe the process of entering each market. Each drug is marketed in a very specific way, involves governmental approval after a...

04 Janv. 2005
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Explain and illustrate the context of export pricing and costing

Dissertation - 17 pages - Marketing international

To maximize short-term profits you try to squeeze as much money out of sales of the product as possible, even though fewer customers may make a purchase. Your strategy may be to charge premium prices for website design services. You end up with less customers, but then dealing with a lot of...

27 Oct. 2002
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Le consommateur européen

Dissertation - 7 pages - Marketing international

Décrypter et comparer dans 8 pays d'Europe (France, Italie, Belgique, Allemagne, Pologne, Royaume Uni, Espagne et Portugal), les modes de consommation (attitudes de consommation et d'emprunt à l'égard des produits et magasins). Dans ce cadre, il est intéressant d'analyser trois...