Cosmetic in Brazil/India/Pakistan/Russia

Thèmes abordés

Cosmetic in Brazil/India/Pakistan/Russia Pest

Résumé du document

Brazil Pest
India Pest
Pakistan Pest
Russia Pest
Cosmetic market opportuinities

Extraits

[...] In addition, we will be present in Brazilian cities like Rio de Janeiro or Sao Paulo. These are cities where buying power is highest. Our communication. Through our communication, we will seek to prove to consumers that our products are different from those of our competitors and they have a real competitive advantage. We will also highlight that we offer perfectly natural products. If we can establish ourselves on the Brazilian market we can expand our market to the rest of Brazil and other Latin American countries. [...]

[...] A big part of industry and companies are controlled by the government: there is a lot of corruption. Moreover inflation is very big and EUR/RUB rate is currently decreasing. Lastly, the major part of the population is poor and haven't a real buying power. Brazil is the fifth most populous country in the world and it growth is one of the biggest. For a lot of people, it could be a dominant force in the world economy by 2050. So it's interesting for a company to implant itself in Brazil. Moreover, the buying power is increased. [...]

[...] Important factors in country selection for the company IRISH SEAWEED 14 II. The four risks matrix 15 Brazil market entry strategy 17 Conclusion 19 Four countries we choose to study To be successful in a foreign country, a company has to lean towards every cultural difference linked with its business. Cultural differences are essential in communication because of the foreign languages, the meanings given to gesture which differs from one culture to information and relationship preferences, work motivation, religion and social stratification. [...]

[...] Regionals helps are likely to disturb the business, and create an unfair competition. There are several situations of monopoly, and local producers control the main part of the retail chain. Inflation is big per year) and company which wants to make business in Russia has to take it to account. Social facts Low wages (average 12,000 RB = 300€) Population becomes old Social inequalities are big Big difference between rich and poor persons and difference is bigger between Moscow persons and rural persons Lot of illness, alcohol and drugs consumption and an increase in AIDS contamination Several crises since 1991. [...]

[...] A high-tech cluster is the State of Rio de Janeiro - Strong IT culture: it is the twelfth software provider in the world - In 2011, the growth rate of IT spending is 14% - The Conselho Nacional de Desenvolvimento Cientifico e Tecnologico, created in 1951: dedicated to the promotion of scientific and technological research. Conclusion: Brazil is one of the most developed emerging markets. The standard of living of the population improves, its purchasing power increases, which gives rise to extensive use among the middle class. The cult of personality is important, both in men than in women. [...]