Presentation of the IKEA international group

Résumé du document

IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group Swedwood, which commissions the manufacturing of IKEA furniture coming from any manufacturer worldwide (outsourcing), the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products of the IKEA range.
Inter IKEA Systems BV in Delft, also in the Netherlands, owns the IKEA concept and trademark, and there is a franchising agreement with every IKEA store in the world. The IKEA Group is the biggest franchisee of Inter IKEA Systems BV. Inter IKEA Systems BV is not owned by INGKA Holding BV, but by Inter IKEA Holding S.A. registered in Luxembourg, which in turn is part of Inter IKEA Holding registered in the Netherlands Antilles. The ownership of the holding companies has not been disclosed.

The purpose of IKEA is to offer a wide selection of domestic (IKEA is a private holding) and international home products and it is a retailer that sells well conceived equipment products. The products offered are flat pack furnitures, accessories, and bathroom and kitchen items in its retail stores around the world. The company, which pioneered the flat-pack design furniture at affordable prices, is now the world's largest furniture retailer.
The IKEA Group is active in the development, purchase, distribution and sales of its products.

Extraits

[...] Indeed, as we mentioned earlier, the interests of the employees and those of the company converge. In fact, we can say that at IKEA, there are not only the packages which are flat, but also the hierarchy; there are no barriers between executive positions and co-workers. Furthermore, by reading the definition of the adhocracies, we may think about the personality and the philosophy of life of the founder of IKEA: Ingvar Kamprad Problems of the IKEA's corporate culture Sylvie Casemode, manager of the store of Villiers-sur-Marne, said: are going to analyze the eventual problems that the company has to look through.” She declares that work at IKEA, it is necessary to adhere to a particular functioning, to some values, to a lifestyle in the work”. [...]

[...] In fact, it discharges its responsibilities, thanks to 5 initiatives: 1. The first initiative is about the products and raw materials. IKEA will respect the ‘reach' regulation (European Community Regulation on chemicals and their safe use) which is going to be implemented over 2018. IKEA is also careful about the materials it uses to make its products. The firm is also really implicated in the renewable and recycled raw materials; that is why it tried to propose more products that can be recycled. [...]

[...] It is the price that counts”. Then a firm's culture becomes a philosophy, a life style. Indeed, it's the commercial argument that weighs more The risk of such policy implementation To implement a corporate culture in all countries, for IKEA it's to implement same culture across the world, then it's the best way to have the same image, shop, products and so on. It's easier to settle on a global strategy. Nerveless, it is not so simple. Anyway, implementing a strategy based on a common culture (the strongest of the firm) is not without difficulties and risk. [...]

[...] IKEA's marketing strategies 3. Strategic axes used by the group 4. The key factors of success 5. Risks and challenges IV. THE IKEA CORPORATE CULTURE the IKEA corporate culture a critical success factor?' 1. The intercultural aspect 2. The CORPORATE culture 3. The different sources of the IKEA culture 4. The IKEA culture characteristics 5. How is the IKEA culture WORKING? 6. [...]

[...] The logo's color is reminiscent of the Swedish national flag and is hence a direct reference to the Swedish roots of the group IKEA's vision The direction for the organization is provided by its vision. This acts as a guide for everybody within and outside the organisation about what IKEA wants to achieve. IKEA's vision is create a better everyday life for many people'. To meet its vision, IKEA provides many well-designed, functional products for home. It prices its products low so that as many people as possible can afford to buy them. [...]