Advertising & Communication - New Guitar brand/products

Thèmes abordés

Advertising, Communication, Guitar, Rockstars, Billboards, Campain, Targeting, Creating a brand

Résumé du document

The brand has been created to answer a personal passion. The identity of the brand and the products come directly from a vision I have of musical experience and living. In this vision, guitars are linked to Rock n Roll and Blues, but also many spiritual concepts. Among these concepts, lies a deep fascination for Native American cultures. The Dreamcatcher is tightly linked to the spiritual beliefs of Native Americans. It is a talisman that is created to protect people from bad spirits and dreams that come back to haunt you. This is supposed to bring happiness and serenity.

The products are named after important elements of life, which can be related to the Earth, Spirituality, popular (or paean) Beliefs, but also a few Rock n roll clichés.

The function is of course to be able to play the guitar using electrical power and a sound amplifier. The models are exclusively electric guitars, as the brand values energy and strength.

Extraits

[...] This is going to be a very important symbol as well. The spiral represents the continuity of things, the possible routine and how living life without going out of the main roads can lead to a dead end. This symbol represents the will to be different, and can inspire many reflexions. Advertising and Communications Page 5 of 30 As seen there are 5 products in the line. Let's discover all of them one by one. DNA This guitar will have a very unique look. [...]

[...] This paper will go through many issues of Advertising & Communications, following the plan provided. The subject is a little adapted, as I am not creating one product, but five. The subject will be a brand, called Dreamcatcher, and a few unique products are going to be presented. They all follow the same innovative concept. I hope you will enjoy it. Here is the plan I am going to go through this paper: 1. Define ‘Dreamcatcher Guitars' Name of the brand Function Concept 2. [...]

[...] It is fast, destructive, beautiful and flawless. Advertising and Communications Page 21 of 30 WIND: A tornado represents the Wind element. Easy to identify even though the Wind model refers more to the lightweight than the strength of a tornado. We can though match this image with the quickness that allows the Guitar. The Wind element also reminds of green energy, and freedom. LIGHT: corresponds to a glowing star, or a sun for instance. This image brings back to intensity but also to the creative light. [...]

[...] Advertising and Communications Page 6 of 30 FIRE Fire is going to be a stage oriented model. While others can be preferred for collections, this one is designed for live music performance. Its design will remind the unique shape of flames, and needs to be very organic. The true specificity is going to be the ability to set pars of the guitar on fire. Some parts will however be very resistant to fire and heat, to avoid the whole guitar to set on fire and reduce the chances of damages. [...]

[...] The body will receive the little lightning as the owner plays his guitar. The use of amplifications can provide bigger lightings, and the color can be customizable. Advertising and Communications Page 9 of 30 LIGHT This model is pretty risquy. I think it can become very popular but is also likely to fail. Following the same principle as THUNDER, this model will create colors and images. While the user plays the guitar, images are generated according to what he plays. [...]