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Marketing du tourisme

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05 févr. 2006
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The evolution of international tourism: From grand tour to package tour

Étude de cas - 8 pages - Marketing tourisme

Oleron is the vastest French metropolitan islands after Corsica (35 km in length, 12 km in its biggest width, 34 metres in its highlight (in saint Trojan's dune), 90 km of coasts, a surface of 175 km2, 19 000 permanent inhabitants). From XIXth century, connections between the island and...

01 déc. 2005
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Le marketing du tourisme (2005) - prestataires et évolution: les tours opérateurs

Dissertation - 29 pages - Marketing tourisme

Alors que l'industrie touristique européenne apparaît comme portée par un contexte structurel favorable (progression de la part du budget des ménages consacrée aux loisirs et aux voyages, accroissement du temps libre, génération des baby boomers prêts à profiter de leur retraite, baisse du...

07 Janv. 2004
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Come to relax in the universe of dream and magic of Walt Disney!

Étude de cas - 8 pages - Marketing tourisme

The European experience of the Walt Disney Company really began in 1992, with the inauguration of Marne-la-Vallée's park. Mickey Mouse settles down with the conquering assurance of the Americans, and they export their concept leaders as Levi's, McDonalds or Coca-cola. It is then that...

11 avril 2003
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Disney :Welcome to the magical kingdom

Étude de cas - 9 pages - Marketing tourisme

Disney Company is leading the world in family entertainment. Operating internationally, this firm faces the challenge of being confronted by all cultural, business, politic and legal environments that can be found around the world. At the marketing level, it involves itself in choosing the...