International Marketing: Launching a French restaurant in Spain

Résumé du document

Spain is a European country situated on the South Western of France, on the Eastern side of Portugal. It is boarded by Mediterranean Sea and Atlantic Ocean.
As we can see it on the picture, the Spanish flap is composed of three colours: red on the top, a yellow stripe and a second red one.

The yellow stripe gets the king badge on the middle. This 'badge' represents the king stamp, squared by two Hercules columns, picturing the two Gibraltar and Ceuta Mounts, situated on each side of Gibraltar Detroit.

Spanish government is called a constitutional monarchy.
Spain belongs to the 'Euro Area' since 2000.
Its current president is José Maria Aznar. The country is divided into 17 'communidades' also called 'autonomies': Andalucía, Aragón, Asturias, Islas Baleares, País Vasco, Islas Canarias, Cantabria, Cataluña, Castilla - La Mancha, Castilla y León, Extremadura, Galicia, La Rioja, Madrid, Murcie, Navarre, Comunidad Valenciana. Spain gets also two autonomies-cities: Ceuta and Melilla.
José Luis Zapatero is the government president since 2004, just after José Maria Aznar.
Today, Spain is a member of European Union.

Extraits

[...] Its current president is José Maria Aznar. The country is divided into 17 “communidades” also called “autonomies”: Andalucía, Aragón, Asturias, Islas Baleares, País Vasco, Islas Canarias, Cantabria, Cataluña, Castilla - La Mancha, Castilla y León, Extremadura, Galicia, La Rioja, Madrid, Murcie, Navarre, Comunidad Valenciana. Spain gets also two autonomies-cities: Ceuta and Melilla. José Luis Zapatero is the government president since 2004, just after José Maria Aznar. Today, Spain is a member of European Union. Economical Aspects First of all, Spain annual growth rate is over Spain extends its territory on more than squared meters. [...]

[...] Basically, all pubs and restaurants propose cheap formula for lunch. It is composed of a first course, a main meal and a dessert or a coffee, a drink (bread included). The first course could be a light salad or a warm or cold soap (gazpacho) for example. The main course gives you the choice between fish and meat. Desserts are often little piece of cake or seasonal fruits. The drink included in the meal could be red wine served with lemonade ("casera") or fizzy water ("gaseosa"), or a fizzy drink like cola. [...]

[...] Additionally, the native language of the Basque region is called Euskera. It is not a form of Spanish, and its origins are unknown. Concerning the Gross Revenue per “Spanish people” is over 18.000 dollars a year. Social Aspects On the January 1st 2007, Spain got more than 45 million people. However, its population density ( 87.41 people/sq.km) is inferior of most of Western European country and its repartition over the country is very irregular. Areas most populated are situated around Madrid and on Costs. [...]

[...] We think this point will be the only weak to take into account into our development: we will need money to make our restaurant grow up. II. CUSTOMERS ‘NEEDS ANALYSIS: WHY SPANISH PEOPLE WOULD LIKE TO EAT FRENCH? III. 3-1. French image French goods have a rather good image overseas. French products are classified into Good Quality Products. Foreigners get a good perception of French products. According to a study from the Centre of Economical Observation, French goods still keep a really good image on the European market. They are placed immediately behind Dutch goods and on the same level as Italian goods. [...]

[...] The formalism of the work contract, the conditions of recruiting and the constraints of dismissal are very rigid. The work contract at limited duration is authorized in certain cases enumerated by the law. Their duration generally varies between 6 months and 3 years. III. HOW TO DESCRIBE SPANISH PEOPLE? I Spanish lifestyle The Spanish lifestyle is more relaxed than many other nations. For example, many businesses are closed between 1:30 p.m. and 4:30p.m. For a siesta, allowing families to get together for a meal. [...]