Le tourisme aux Caraïbes
Étude de marché - 2 pages - Marketing tourisme
Les Caraïbes sont le plus grand espace de croisière du globe. Il est donc important d'être informé sur cet espace. L'espace Caraïbes dispose de beaucoup d'atouts touristiques : la proximité d'un centre émetteur comme les États-Unis, le climat tropical, l'absence d'hiver,...
Dossier marketing pour le voyagiste Marmara
Étude de marché - 8 pages - Marketing tourisme
Les points forts de Marmara : -Notre profil Un groupe dynamique, pour une collaboration agréable et efficace. -Notre métier Un véritable tour-opérateur spécialisé dans le coaching et le management d'équipe. -Notre adaptabilité Une capacité à vous proposer du “sur mesure” pour chaque...
Analyse pestiel Cd du tourisme des seniors en pleine expansion
Étude de marché - 6 pages - Marketing tourisme
Le vieillissement de la population est un phénomène qui peut s'expliquer par 3 raisons : -premièrement l'allongement de l'espérance de vie -la régression du nombre des naissances -l'arrivé en masse des 'Baby-boomers' à la retraite Différentes catégories de seniors :...
La République dominicaine : une destination de vacances à repenser
Étude de marché - 13 pages - Marketing tourisme
- La République Dominicaine est une destination « saturée » pour deux raisons : La concurrence. Son image « dégradée ». - Nécessité de repositionner la République Dominicaine. - Offre actuelle de la République Dominicaine : Formule tout inclus, prix attractif Tourisme de masse : grands...
Etude marketing du Club Med
Étude de marché - 32 pages - Marketing tourisme
Le Club Méditerranée, crée en 1950 par Gérard Blitz, ancien résistant français, est devenu au fil des ans la référence des vacances en villages, que ce soit en France ou dans le reste du monde. Présent sur les 5 continents, le groupe bénéfice en effet d'une large présence sur l'ensemble du globe,...
Marché du tourisme en Midi Pyrénées et concept
Étude de marché - 5 pages - Marketing tourisme
ATOUTS ET POTENTIALITES DE LA REGION DU MIDI-PYRENEES Atouts : - Facilité d'accès :  4 aéroports : Toulouse-Blagnac, Tarbes-Lourdes-Pyrénées, Rodez Marcillac, et Castres Mazamet  Réseau ferroviaire  Routier : alimenté par de nombreuses autoroutes (A62, A20, A75). Le...
Interactive & Internet Marketing: Marketing plan for Nestle
Étude de marché - 11 pages - Marketing tourisme
The market in volume: In 1994, eighty thousand tons of ready-to-consume cereal was sold in France for a figure of three hundred and seventy five million Euros. The potential market of the company includes ninety-three percent of the French population (proportion of French who have breakfast in...
Market research: The UK ice cream market (2011) - 'Gelato'
Étude de marché - 6 pages - Marketing tourisme
According to a study in the UK, “The ice cream sector is a major part of the UK's food economy with an estimated value of £4 billion” and “Ice cream sales contribute £1.4 bn to the UK economy” (BBC News (b) 2010). As we can observe, there is a substantial ice cream market in...
International marketing : Port wine export to USA
Étude de marché - 7 pages - Marketing tourisme
The worldwide wine market is very specific. It has the particularity that no one wine company (even in the modern world history) has more than one percent of the market, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years, up nearly two...
Advertising and communication: Launching a sample product 'BISHAVED'
Étude de marché - 8 pages - Marketing tourisme
This document is about the creation of a new shaving cream that does not exist in the market. It begins with the competitive analysis of three products, then there are the definitions of the new product and the target audience. To finish with, there are the regulatory issues that have to be taken...
Launching a car insurance company
Étude de marché - 15 pages - Marketing tourisme
Our company wants to launch a new product - car insurance. We propose an all inclusive pack for our customers who will benefit from free services such as fixing their damaged car and the loan of a car during repair. Moreover, young drivers will benefit from better price than other car insurance...
International Marketing: Launching a French restaurant in Spain
Étude de marché - 8 pages - Marketing tourisme
Spain is a European country situated on the South Western of France, on the Eastern side of Portugal. It is boarded by Mediterranean Sea and Atlantic Ocean. As we can see it on the picture, the Spanish flap is composed of three colours: red on the top, a yellow stripe and a second red one. The...
Space tourism - major players and offers
Étude de marché - 8 pages - Marketing tourisme
Space tourism, which is now restricted to a few wealthy travellers, is about participating in manned flight in space. This new tourism appeared in 2001 and is a collaboration between space agencies and private companies. With tickets costing between 20 and 30 million dollars, space tourism is...
Business tourism market of Paris
Étude de marché - 11 pages - Marketing tourisme
Since the beginning of the first trade shows, direct contact has emerged as the best way to communicate. The development of IT has enhanced this trend. Virtual contacts can stimulate or initiate physical meetings however in any case, they cannot be substitutes. This explains the massive growth of...
Business Tourism: Theories and Economic Values
Étude de marché - 12 pages - Marketing tourisme
A congress at the seaside, a trade show in a historical monument building, a meeting close to a golf course, a party in a prestigious Parisian night club, a seminar in a ski resort, many different possibilities are open to motivate, to train or to boost a team. According to the Paris Convention...
El turismo en España: analisis global y ejemplo de la ciudad de Salamanca
Étude de marché - 22 pages - Marketing tourisme
En el año 2007, España es el segundo país del mundo que recibe más turistas extranjeros con 58,2 millones de visitantes. ¿Por qué? Las cosas que hacen que España sea un país más atractivo que los otros son, por supuesto las playas y el sol (un clima bastante más calido y soleado que otros países...
Student Travel marketing analysis
Étude de marché - 103 pages - Marketing tourisme
New entrants into the Irish Student Travel market wish to undertake research as to the wants and needs of Irish students relating to weekend breaks. Main question: How to advertise each destination to its maximum capacity? E.g. What attributes are matched to different cities throughout Europe?...
Perceptual Mapping, MDS & Cluster Analysis, student travel marketing analysis
Étude de marché - 84 pages - Marketing tourisme
We analyze the aspects of perceptual mapping, multidimensional scaling and cluster analysis for a company called Student Travel. The company is a potential new entrant into the Irish student travel market, and plans to undertake research into the needs and wants of Irish students relating to...
Chaos in the Skies ? The airline industry pre- and post-9/11
Étude de marché - 12 pages - Marketing tourisme
The 9/11 attacks were a series of co-ordinated terrorist attacks upon the United States of America (USA) carried out on Tuesday, September 11, 2001. The global economy and the airline industry felt the shock, and is still trying to recoup. This essay will discuss the impact of the 9/11 attacks...
