Club Mediterranee

Résumé du document

Club Méditerranée provides luxury holidays in many parts of the world, usually in ex-otic locations. It is viewed as company which started the all-inclusive resort concept. Club Méditerranée, commonly known as Club Med, is a French corporation of vaca-tion resorts which was created in 1950 by former Belgian water polo champion, Gérard Blitz. Club Med is a public company traded on the French market (NYSE Euronext Paris) 2. Owing to its public status, it is owned by various shareholders such as Accor SA (6%), Air France (2%), GLG Patners LP (10.9%), Fipar International (10.7%), French institutions (13.8%), foreign institutions (21%) and many others.

Extraits

[...] Club Med also developed a peripheral activity as a club developer (from a real estate perspective). Club Med is currently constructing new clubs in full-ownership, renovates its portfolio of clubs (in par with the “upgrading” of its positioning), and started selling its clubs in Methods of operations Club Med operates directly all its resort throughout the world. Concerning the distribution, Club Med web site is a multifunctional tool which is used by the firm as both information and a sales channel. The Club Med website boosted 2008 revenue in all countries. [...]

[...] That capability is offered by most hotel companies and holiday operators: also, only few cruise companies are able to offer that option, as the product they offer is much more complex. Cruise companies are one of the main competitors of Club Med in the Caribbean, such as Belambra and MMV in France, or Sol Melià and Sandals Hotels. However, by updating its distribution strategy, Club Med will just be in par with upscale hotel companies, which are part of the secondary competition of the company Supplier proposition Club Med is only selling its product through its distribution channels. [...]

[...] It is number one in Europe, the Asia- Pacific region and Latin America and number two in North America. CWT has a diverse client portfolio of large corporations, small and mid-sized companies, government institutions and non-governmental organizations. The annual sales generated by CWT (including joint ventures) in 2007 amounted US$ 25.5 billion. Mill Travel 8 is a travel agency based in United States and is Club Med's first producer for the last seven years. Mill Travel is a Club Med Preferred Travel Partner and has been booking Club Med vacations for over 22 years. [...]

[...] Continue the development of luxury villas: with the increase in the number of High Net worth Individuals 19 (HNWI) in Europe, Club Med could develop specific real estate projects in some quality locations to target that opportunity. Conclusion In a bit more than 50 years, Club Med succeeds to become one of the largest resorts company in the world. It faced many challenges, such as the problem of safety and security (terrorist attacks), the repositioning of its brand (now in place), the very financial situations, or the changes in its distribution system. Nowadays Club Med is selling most of its assets to tend to become a managing company only such as the international hotel chains. [...]

[...] The company is mostly present in Europe, the Caribbean and South-East Asia with 80 resorts and aims at serving mostly upscale customers Key developments in the company history 1950: Gérard Blitz creates Club Méditerranée. 1954: Gilbert Trigano joins the Club Med team and becomes Chairman. 1957: a new currency is born (the necklace). 1966: Club Med stock is listed on the stock exchange for the first time. 1979: Club Med sets out to conquer South America, Brazil and Asia. 1990: Launch of the Club Med 1 sailing ship 1994: Club Med celebrates its twenty millionth customers. [...]