Sydney Shark Cage Tour, Tourism and Hospitality Marketing

Résumé du document

What is intriguing in Australia? The first thought that comes to one's mind would be the variety of flora and wildlife, and the urban sprawl i.e. the inappropriate mix of cosmopolitan cities and the vast wild and desert areas which float across the country. Apart from this, the other fascinations in Australia include the wide beaches and its wildlife. Ever since the movie ?Jaws' was released across the world, the fascination for the continent especially towards this species has been on the rise. However, some conclude that their experiences in the continent and through the movie are a mixture of fear and fascination. The Australian continent has been recognized as the second continent in the world as its luxury cosmopolitan city (Sydney) has instituted the ?Sydney Shark Cage.' This company was founded in 2009, and provides leisure trips such as the Shark Cage Tour. By providing one day tours, the passion of Sydney Shark Cage has created a wonderful experience and fantasy in the minds of the customers. Thereby, the love for sharks has swelled up. Sydney Shark Cage is the third professional shark cage diving in Australia which is located at Palm Beach

Extraits

[...] The price strategy of Sydney Shark Cage is based on the concept of customizing with what service ordered by customers. The price of 1 day tour is AU$498 per person (including tax). Other additional services will be charged depending customers' choices such as: Wetsuit package (Hire_AU$20/day), Highlight Package (Buy_AU$50 each) and Disposable Underwater Camera (Buy_AU$20 each). Wetsuit package will include a wetsuit, boots, hood, gloves and a mask with different size available. Highlight package includes a CD of Digital photos and a DVD of all the Footage taken above and below the water during the tour day. [...]

[...] Sydney Shark Cage will keep the reasonable whole sale price; provide higher commission, gifts and other supports for corporate customers, distribution Intermediaries and alliance partners. In the beginning time launching the Tour, Sydney Shark Cage can provide some Familiarization Visits to Inbound Tour Operators, wholesaler and retail travel agents. So they will have chance to experience the Tour. The Marketing planning (Marketing Mix) below will describe trade marketing strategy in detail in aspects of sale fundamentals. Besides, customers marketing strategy is also focused and described in the marketing mix part. [...]

[...] It's mostly an attraction for tourists more than for Australian resident. It takes people along the upper span of the arch on catwalks and ladders all the way to the summit metres above Sydney Harbour. During 3 hours and half, tourists will climb the most famous bridge of Sydney with a professional crew. The steady incline leaves people free to focus their attention on the Sydney experience, with opportunities for 360 degree views of Sydney, including east to the ocean, west to the mountains and the harbour city surrounds. [...]

[...] Beside the retail price to customers, Sydney Shark Cage also offers the different prices and commission for Inbound Tour Operator Tour Wholesaler, retail Travel Agent Place Place or distribution channels signifies where in the marketplace information about a particular product or service can be located so that consumers can be made aware of it and then decide to make a purchase[25]. Concerning to the distribution channels, Sydney Shark Cage will use both indirect and direct channels. The company directly provides the service for customers via online booking. [...]

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