Launching of a youth hostel in Dubai

Résumé du document

The name ?Dubai' suggests and creates feelings and emotions associated with dreams, luxury, immoderation, crazy projects and so on. The most famous icons of Dubai are the Burj-al-Arab which is a very notorious hotel, and another famous spot across the globe is the Palm Islands. The other famous traits and architectural developments include The World and other artificial islands and of course, the highest tower of the world, the Burj Dubai which is under construction. Thus, almost all hotels in Dubai are famous and are characterized through a very original, unique and crazy architecture. Moreover, nobody can ignore the fact that Dubai is becoming a symbol and even a capital city of the luxury market for the world at large. All countries have cast their interests in and around Dubai. Moreover, many markets are growing rapidly and in an advanced manner. Through this assignment, we will study the business situation in Dubai. A special focus and report will be given on the specific new business projects that may or may not exist and if so, operate less effectively. Some of these new developments include a cheap youth hostel associated with various services to young people, students and travellers. It is a notable fact that the cost of living in Dubai is comparatively less expensive. And thus, many products or services could be cheaper than in Occident. The exceptions will however remain in the accommodation sector. Addressing the real problem is a task to be undertaken by the business world and their mode of resolving the issue is by taking an active role in solving the problem. Prior to getting into an in depth business study, it is advisable to start with an analysis of Dubai as a territory with a specific and original history.

Extraits

[...] Bibliography See foot notes and the following documents: Newspaper and books Jean-Jacques Cariou, Droit. BTS Hôtellerie-Restauration, Editions BPI Jean-Jacques Cariou, Dictionnaire de marketing, Éditions BPI Sylvain Daudel, Georges Vialle, Yield management Presses Institut du transport Aérien Cooper, Alan. "Ethical Pricing." PoolOnline.Com Through the Loop Consulting Ltd Maglaras, C., Meissner, J. "Dynamic Pricing Strategies for Multi- Product Revenue Management Problems." MSOM 2006 Bradford, Robert W., Duncan, Peter J., Tarcy, Brian, “Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Web sites http://university-essays.tripod.com/porters_5_forces_analysis.html http://www.wikipedia.com Wikipedia the free encyclopaedia http://www.easyhotel.com Essentially to English companies. [...]

[...] All countries have their interests over there. Moreover, many markets are growing quickly. Through this assignment, we will study the business situation in Dubaï; especially a focus on a specific new business that doesn't exist effectively yet: A cheap youth hotel associated with various services to young people; students or travellers. Indeed; cost of living in Dubaï is not very expensive; many products or service could be cheaper than in occident; excepted in accommodation; very expensive; what is a real problem that this business is going to participate to solve. [...]

[...] We don't want exactly to compete this group with easyHotel chain, but, we want to have the image of cheap hotel but with many services and –nevertheless- quality. III Our marketing strategy The biggest part of our marketing strategy consists in E-business. We will add our communication through various ways (See P's; Promotion) Customer Analysis Most of our clientele will be composed by young people, students, travellers and no rich people. Nevertheless, more and more people are interested in travelling cheaper and more often P's analysis PRODUCT See part I.2; Our offer. [...]

[...] It is different products answering to the same need. Indeed, this is affected by the ability of customers to find a different way of doing what the company does. So, the danger is present when the price of a product is affected by substitute products. For instance, if the government imposes a new tax, on beer, then, the customer can choose to buy lemonade, juice or another drink to refresh him because these products answer to the same need and can be cheap. [...]

[...] In 2003, Westerners' part represented of the population of the U.A.E; these are present in business for decades, at first in the field of the oil and gas, then their activities widened to contain the domains of the genius, the architecture, the education, the medical care as well as a vast range of commercial services. A great majority of the expatriates come from the Asian South East (Filipinos), from Iran (almost the quarter of the population) and India (Several hundreds of thousands). Most of theim belong to the working class which builds Dubai. [...]