Kimpton Hotels & Restaurants

Thèmes abordés

Kimpton Hotels & Restaurants, Kimpton Hotel, hotel chain, William Bill Kimpton, San Francisco, boutique hotel

Résumé du document

The hotel chain "Kimpton Hotel" was created in 1981 by William Bill Kimpton with the first hotel in San Francisco. That year he invented the concept of boutique hotel in order to provide an unique and exceptional customer experience. Each hotel reflects the energy and personality of each location. In each city, there is a new style/theme of decoration, such as emerging art in Boston, tranquility and sensuality in Miami, adventure in Denver or italian romance in Portland.

Extraits

[...] Competition is fierce in the hotel industry in the United States. But being in a niche market, this program allows the company to maintain a competitive advantage. Moreover, still in the same perspective, the company sets up every three months new products or processes. This allows the company to keep this differentiation from other competitors, following every 3 months new trends. This program also has a very important aspect of the brand's image. Being a global problem, have a sustainable behavior places the company as one of the pioneers in this field. [...]

[...] As environmental profit, Kimpton hotel have done a lot of improvement. Thanks to their low flow shower head and their low flow toilets they have saved around 15 to 30.000 gallons of water per year. Thanks to the use of friendly cleanin products they have saved the use of 50.000 gallons of chimicals. Thanks to their effort of using recycled paper they have saved aound 250 trees and eliminated 18.000 pounds of waste. They have reduced their water and energy consumption by 15%. [...]

[...] In view of these results, the Kimpton group continue to expand by opening new Kimpton Hotel in north America. Conclusion: We can conclude by saying that Kimpton hotels are in a niche market, but the competition is happening. This requires that the brand has continued to innovate. EarthCare program is the most important point to keep its competitive advantage. It allows the company to attract customers while having a sustainable behavior. Reference: - “Case Kimpton hotels. Balancing strategy and environmental strategy”, (2006), Murray Silverman and Tom Thomas, The OIKOS Collection. [...]

[...] Indeed, more than dollars were spent in Kimpton hotels for meetings and seminars. These companies want to show through these seminars that they share the same environmental values. This new environmentally friendly reputation is going to lead to many profits for the company. Another benefit is the emergence of a corporate culture. Employees no longer work only to be paid, but also because they are concerned about what they do and want to do it. Kimpton also wants to convey these good behaviors to those customers. [...]

[...] The first sustainable changes were made on the Triton Hotel and customers have reacted positively and demand for eco-friendly rooms has increased. Another important risk is increased financial costs. It is well known that organic products or renewable products are generally more expensive to purchase. The benefits will be in the long run. For example, a low-energy bulb costs more to buy than a basic light bulb, but it consumes less electricity, so in long term there are environmental benefits but also financial benefits. [...]