The business travel industry in Lyon

Résumé du document

The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms of tourism. Everyday thousand of business conferences and exhibitions are taking place all around the world bringing millions of business travelers. (Rogers, 2003). The US was the first country to recognize the potential of the MICE market. In 1896, the first convention bureau was formed in Detroit. Later, in 1914, the first International Association of Convention and Visitor Bureau (IACVB) was established, predominated by North American memberships. But, it was only in the 1920's that the industry began its real formation with the creations of trade associations such as the International Association for Exhibition Management in 1928.

Extraits

[...] The average of international meeting represents only of the total MICE shares. (Urban tourism in Lyon's, 2006) Moreover a recent qualitative and quantitative study on foreign companies has shown that most of the agencies interviewed don't know or a little the Rhône Alpes county. This report lets appear that Lyon has to intensify the communication on its destination, organize workshop and improve its communication around the city as a destination. (Coach Omnium, 2005) However, Lyon had in 2004 launch an observatory on tourism in collaboration with KPMG, which makes report every year in order to be more efficient on the MICE scene. [...]

[...] Everyday thousand of business conferences and exhibitions are taking place all around the world bringing millions of business travellers. (Rogers, 2003) The USA was the first country to recognize the potential of the MICE market. In 1896, the first convention bureau was formed in Detroit. Later, in 1914, the first International Association of Convention and Visitor Bureau (IACVB) was established, predominated by North American memberships. But, it is only in the 1920's that the industry began its real formation with the creations of trade associations such as the International Association for Exhibition Management in 1928. [...]

[...] Nerveless this sector is linked to the development and state of Business Travel and Tourism in continents and individuals countries. Even though, it is an economic benefactor for national and international economies, with all its advantages, such as influx of tourist in the hospitality industry and disadvantages such as social costs. This phenomenon has direct and indirect impact on economic and social benefits, such as increasing employment thanks to government and private sector investments. Moreover the high level of delegate spends generates more revenue per person. [...]

[...] In 2005, according to the UIA, Union of International Association, France was the only country to not have been touched by the general decrease in the Business Travel and Tourism market of 12% in Europe, keeping its annual increase of (Urban tourism in Lyon's county, 2006). The Business Travel market in France is segmented in three activity sectors: medical, pharmacy and chemistry; finance, bank and insurance; communication, publishing and media; which usually make events for management, work of sales, for their costumers (Coach Omnium study, 2005). In France, Paris always has been the leading destination of the Business Travel and Tourism industry. [...]

[...] (KPMG, 2004) Moreover, the average of duration of stay for international events had also increased of days in 2004 against 3.12 days in 2005, with a average rate of occupancy for 2005 of close from the hotel occupancy rate in Paris: which has generated a growth of the visitor tax of equivalent to 1,307,807 euros (around £880,000) [cf. annex 3]. The increasing duration of stay had by the same occasion increase the number of accommodation demand. For facing this demand, the hostels had to create more rooms, a growth of equivalent to 300 rooms compare to 2004. Moreover Lyon draws up hotels those provide residential accommodation and a wide range of convention and meeting facilities. [...]