From Eurodisney to Disneyland Resort Paris

Résumé du document

Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the idea to create a big park, park where everybody could discover the fantastic world of tales, the world of childhood, of dreams. Disneyland Paris is not only for family and children, but also a destination which allows all kinds of people, old or young, to recharge one's batteries far from the real world. But the creation of Disneyland Paris, before its success, had posed some problems because of a bad choice of marketing. After a presentation of the creator of Disney and a presentation of the different Disney Parks, we will accost the ender park Disneyland Paris and its services.

Extraits

[...] In addition to designing Epcot, it was hard at work on plans for Tokyo Disneyland, the first foreign Disney Park. Tokyo Disneyland opened April and was an immediate success in a country that had always loved anything Disney. Now that the Japanese had their own Disneyland, they flocked to it in increasing numbers. Following the success of Disneyland in Anaheim, California, and Walt Disney World in Lake Buena Vista, Florida, in the United States, plans to build a similar European theme park started out around 1975. [...]

[...] Not always America is synonymous of loved lifestyle, like what happened with Tokyo Disneyland in Japan. European people love their uses and costumes and they felt the of the managers and the emphasis for an American EuroDisney in the same Europe as offensive and they boycotted the park. In conclusion the ethnocentrism of EuroDisney managers impeded the ability to assess the Europe market in its true light The assessment of the cross-cultural marketing skills of Disney To explain the role of cross-cultural marketing skills on must be make a distinction between the old and the new management, because they faced this problem in two completely different ways. [...]

[...] From Eurodisney to Disneyland Resort Paris Summary Introduction: 3 I. The Creator of Mickey: Walter Elias Disney 3 A. Disney Merchandising: 4 B. Birth of Disneyland: 5 II. History of Disney Parks: 7 A. In the beginning 8 B. Timeline: 11 III. Disneyland resort Paris: 12 A. Main Street U.S.A B. Discoveryland: 14 C. [...]

[...] Silver Spur Steakhouse (Disneyland Park, Frontierland) Chicken breasts or Mexican specialities. The Lucky Nugget Saloon (Disneyland Park, Frontierland) Here the client can meet the Disney Characters in a Far West décor. Salmon, rack of lamb and vegetable kebabs on the menu. Blue Lagoon Restaurant (Disneyland Park, Adventureland) Exotic fish specialities and Creole cooking under the tropical moon-light. Auberge de Cendrillon sponsored by Vittel (Disneyland Park, Fantasyland) has never dreamt of going to Cinderella's Ball?”. Magical ambience and sophisticated French cooking in a romantic restaurant. [...]

[...] An atmosphere conjured up by a colourful collection of brightly-painted masks and safari trophies: fajitas or grilled chicken. Au Chalet de la Marionnette** (Disneyland Park, Fantasyland) This is Pinocchio's favorite restaurant. Chicken, hamburger, salad. and for the dessert, Apfelstrudel or Black Forest Gateau. Pizzeria Bella Notte** sponsored by Buitoni (Disneyland Park, Fantasyland) ”Share a plate of Italian food with your loved Inspired by the famous cartoon "Lady and the Tramp", pasta and pizzas in the atmosphere of a Venetian carnival. [...]