Diamond Travel : market strategy and financial statement

Résumé du document

Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high class travel sector. With deluxe packages customized especially for the top notch segment, Diamond Travel takes the advantage of its experienced staff and effective management to offer flawless high customer oriented service. An opportunity for Diamond Travel success exists because of the high end consumers, and the reason for that is the growth rate of 12 % in comparison to the last 5 years. Furthermore Diamond Travel is the customer for the customer. In other words, the clients create their own personalized dream trips, vacations and travel destinations.

Extraits

[...] Break-even Analysis Projected Profit and Loss Diamond Travel´s profit picture improves as operations progress into the third quarter of the first year of operation. Diamond Travel anticipates improving its gross margin from 20% in year one to 22% in year two. Annual estimates of profit and loss are detailed in the following table. Monthly cash flow Monthly cash flow is shown in the following illustration. Annual cash flow figures are estimated based on collection days, included in Table Annual cash flow for the first year of operation becomes positive in the second quarter of operation. Cash References O. C. [...]

[...] Diamond Travel on the market 1. Target Group: The Target groups of Diamond Travel are high class customers who do not care about money and who love to travel. Also the customers who are crazy about doing unusual travel alone, with friends, families or just for weekends with their companies and partners Advertisement Strategy: Diamond Travel will co-elaborate with the luxury service provider in order to target the market and to create awareness for the brand: Presence and cooperative advertising with luxury brands Mercedes, Porsche, BMW, Lamborghini Publications in high-roller magazines: ->LuxuryTravelMagazine.com; elite-traveler.com Airport Lounges First Class Hotels Travel Publications Cross Marketing (Diamond Travel gets advertisement on another companies website in exchange the other company will advertise on Diamond Travels Website only with luxury brand for example with http://www.vladi-private-islands.de/tunnel.html Expanding brand recognitions and through developing, establishing And promoting the agency a web site (adds like a map, etc, information Strategy of using the networking benefits of industry associates, trade shows and publications Travel CD ROMs with exclusive brochures will be sent to the customers Management Organizational structure : Diamond Travel will begin operations with 4 full-time positions. [...]

[...] They have gradually made the move towards adventure travel specialists and are now recognized as such. Their strengths are experience, reputation, and financial solvency. Weaknesses may include high personnel and management turnover and the lack of a clear plan for future growth Global Adventure Travel: Global was established in 1995 and they have successfully established themselves as adventure travel specialists. They are based in the Los Angeles area. Global has done a good job positioning themselves through successful marketing communications and management. The Los Angeles area contains a large adventure travel market. [...]

[...] It is, however, a very competitive area. Segmentation and Customers profile Diamond Travel´s target customers are high class couples and individuals, with high class household incomes of approximately $1,000,000. They are interested in luxus adventure activities.These are located in urban areas within these states: 1. California 2. Florida 3. New York 4. Texas 5. Illinois 6. Nevada 7. Hawaii 8. New Jersey 9. Pennsylvania 10. Georgia Also Europe, Asia Luxus travelers are slightly more likely to be men between the ages of 18- 34. [...]

[...] Many of Diamond Travel customers want to be pampered and create their own adventure without any limits. Diamond Travel offers people the ability to get away with a unique touch and remember how much they love the challenge and excitement of something new. Furthermore they want to taken care of, means they want to be protected form any incommodities and hassles. ATI will promote all this benefits and provide the customer with advice and ideas for their trips. Other benefits include saving time and creating a unique experience. [...]