Hilton Hotel Sydney

Résumé du document

Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an impressive convention centre (Hilton, 2009). Currently, Hilton Hotel is Sydney's largest hotel convention space with 4,000 square metres of flexible floor space and accommodation for up to 1,200 delegates at a single conference. Hilton is located in George Street opposite to the Queen Victoria Building, in the heart of Sydney's Central Business District (CBD) and is one of 216 branded 'Hilton Hotels', which offer high quality, luxurious accommodation (Hilton, 2005). Though Hilton is known mainly for its stellar reputation, the hotel has quite a storied history, including a bomb explosion in a rubbish bin outside a conference that featured the Australian Prime Minister and various political delegates in 1978 (Negus, 2004).

Extraits

[...] Pestle Analysis Figure 3 highlight's the PESTLE analysis for the Hilton Sydney. Figure PESTLE Analysis (Hilton Hotel) Political Significant government support of tourist programmes will continue to impact the Hilton's guest clientele by increasing number of business travellers and local Australian resident tourists. Tourism grants and regional investment for programme development and improvement continue to expand the government support of Australian travel and tourism (Minister for Tourism, 2009) Increased investment in tourism research and local Australian resident tourism encouragement (Tourism Australia, 2009). [...]

[...] Hilton reports that they received an award for the best High-Tech hotel in 2006, validating their expansion of various audio-visual features for conferences and accommodation. Hilton currently features unique Play and Health packages for convention guests to diversify from more standard meeting agendas (Hilton, 2009). The new Hilton Sydney motto is to meet, sleep and play' in the heart of Sydney (Hilton, 2009), which positions the hotel as a multi-experience service. The quality expectations of the customers are very high. [...]

[...] Negus, G. (2004) ‘Hilton Bombing.' GNT History. Accessed From: http://www.abc.net.au/gnt/history/Transcripts/s1202891.htm. NSW. (2007) ‘Liquor Amendment (Special License Conditions) Act 2008, No. 102.' NSW. Accessed From: http://www.legislation.nsw.gov.au/fragview/inforce/act+102+2008+sch.1+0+Y?no hits=y&tocnav=y&xref=Type%3Dact%20AND%20Year%3D2008%20AND%20no%3D102. Rigby, M., Ekin, A. (2009) ‘Sydney's Liquor Licensing Laws.' Time Out Sydney. Accessed From: http://www.timeoutsydney.com.au/barspubs/newsinterviews/sydneys-liquor- licensing-laws.aspx. Rong, J., Gang, L., Law, R. [...]

[...] Thanks to the 2005 renovation, the management team from Hilton has created a new growth curve in the product life cycle, rejuvenating the whole product. This refurbishment has now positioned the hotel as unique and original thanks to its new design and facilities and has distinguished the hotel from its competitors (Hotel Online, 2005). Nevertheless, even if this refurbishment helps to elongate the longevity of the hotel, new marketing strategies will need to be performed, as competition is stiffer than ever. [...]

[...] (2009) Contrast Analysis of Online Hotel Web Service Purchasers and Browsers.' International Journal of Hospitality Management, Vol pp. 466-478. Tourism Australia. (2009) ‘Tourism White Paper.' Tourism Australia. Accessed From: http://www.tourism.australia.com/AboutUs.asp?lang=EN&sub=0370. Wastnage, J. (2007) Room at the Inn.' Travel Weekly, Nov, pp. 4-5. [...]