A new men's razor : Blaak

Résumé du document

It seems that shaving is an old practice, razors were made of bronze and even gold far before the iron razors. The first known iron razor was found in Denmark and is dated back to the third century. Nowadays, and almost all the razors, electric or manual, need a shaving cream to protect the skin from the razor blade. It is the first inconvenience with a razor, and sometimes it happens that we forget the razor cream. Today, with globalization and the opening of borders, the number of people travelling abroad is increasing. These people are often businessmen, who have to be well dressed in order to participate in seminaries or reunions. So these people have to shave when they are travelling. And since they often travel with a small bag or briefcase, they have often not enough space to carry all what they need. And often it is shaving cream. Another common fact and inconvenience with razor, is that all manual razors need to have the blade replaced regularly. Moreover, each razor brand has it's own appropriate blade, and we have to buy the right blade for the right razor.

Extraits

[...] The starting point of this new trend is of course our razor. - Magazine: In the most view technological, men's magazine we will implant ads. Always representing this new universe. A very technological and fashion universe. The ads will represent one famous person (represented by an android) with our razor. We have also the idea to place our product between actual fashion product. - Sponsoring: We will support international sports event and extremes defies or adventures. - Internet: We will create a website (blaak.com) in which we will show our product, the different features and also many videos of the events, concerts, adventures that we support. [...]

[...] Shaving is about both hygiene and beauty. Men who want to take care of their body, who want to be well dressed, to be nice and good looking. Our objectives are to target the first year, all the men then we will focused on our main target. We have to made our product known by everyone and after we will directly target the heart target. The first year, according to our communication budget below, we should be able to be viewed more than 2 times a day by each persons in the main developed countries Delivering the message Dealing the question of how to delivers the message and especially what is the message that we want to transmit. [...]

[...] We are not basing on the brand to sell our product. Our objective is to promote our product like a major innovation. So we have to turn our communication mix principally around the product, the features he got and the advantages he brings. Moreover we have to convince the consumers that our product is the best, the more ingenious, innovative, performing razor on the market. Our new razor owns all these qualities and is also a trendy, fashion and well designed product, a product that could be shown proudly into the bathroom. [...]

[...] Communication budget: Dealing about the budget, since it is a major innovative product, we plan to make an huge investment in order to promote and launch our product. This investment will represent more than 20% of the final price of the razor. During the first year of launching, we have to advertise on all the major media in order to be viewed by the most important part of our target. Of course, after the first launching year we will reduce our communication investment and amortize the first year investment on the following years. The first communication budget will be around 600 million dollars. [...]

[...] A new men's razor : Blaak 1. Presentation of the product At any time, in any part of the world, men needed to shave It seems that shaving is an old practice: razors were made of bronze and even gold far before the iron razors. The first known iron razor was found in Denmark and is dated from the third century. The cabbage cutter blade in steel appeared in the United Kingdom in 1680, the disposable razor blade was patented in 1895 and the first electric razor in 1928. [...]