Pet Food Delivery at Home: A Market Research.

Résumé du document

What this paper is going to analyze is the potential of 'Pet Food Delivery to Home'. In the future, one of my hopes is to start my own business and this paper is a perfect tool in order to assess if there is a potential market in France and more precisely in Paris, my home city. This idea came when I studied in the United States in 2008. As I lived in a luxury condominium in California, I could see many pets owners, very attached to them. And what surprised me is that many people called for a special service to feed their pets during any time of the day. According to me, this situation was just incredible because I never saw that kind of a service before, especially in France. Thus, I thought that it was pretty interesting to develop this concept because it looks like it was working well for this small Californian company.

Extraits

[...] Discounts come after and finally presents. On the other hand, students and workers or non-managers choose first discounts, followed by home delivery. Students then want presents contrary to workers who request food testing before. Both categories finalize their choices by professional advices. Therefore, these elements show us that different categories of people do not have the same desires in terms of plus services around pet food. What we can retain is that home delivery interests all socio-economic groups in first or second choice. [...]

[...] So, we are able to think that people expect that kind of services. Moreover, in the 16th arrondissement of Paris, there are not many animal houses that offer such services. The main threat is over the Internet with a home delivery versus an online payment. But what we would like to offer is different and go deeper than a simple delivery service of pet food. Besides, animal houses or other internet companies that offer pet food delivery at home offer standardized and usual pet food and this one is definitely not very diversified. [...]

[...] That is why, I would like to hire staff that is related to veterinary studies, students for example will be perfect for that job. To conclude, premium is definitely the key driver we should follow. We would offer innovative and sophisticated pet food with balanced nutrition containing natural and organic ingredients. As owners identify themselves with their pets and consider them as a member of their family, we should market on this aspect. Special pet events like birthdays with special meal and gifts should be taken into consideration. Questionnaires 1. [...]

[...] Gender ( Male ( Female 2. Age ( Under 25 ( Between 25 and 40 ( Between 40 and 65 ( Over Are you living in the 16th arrondissement of Paris? ( Yes ( No If no, end of the questionnaire 4. Which socio-economic group do you belong to? ( Unemployed ( Retired ( Students ( Senior executives/Managerial positions ( Workers/Non-managerial positions ( Armed forces ( Other: 5. Do you own a pet? ( Yes ( No If no, end of the questionnaire 6. [...]

[...] This could be a huge opportunity to develop loyalty and trust against our customers. We hope it will bring prospects that may purchase our high-end products and thus we will count on word-to-mouth to spread our business originality and luxury brand image. Conclusion and recommendations Relying on what we studied, we would offer a package of services based on a monthly fee base combining food and delivery for example or standard prices for each service. Thus, the products we will offer will be controlled and analyzed to meet veterinary norms. [...]