What's the future for biological cosmetics in France?

Résumé du document

Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment.

What's the future for biological cosmetics in France?

In the first part, I will see the notion of biological cosmetics.
In the second part, I will discuss on the fast growth of biological cosmetics.
Finally, I will speak about the marketing mix of biological cosmetics.

Extraits

[...] Recently, biological cosmetics have been sold in hypermarkets. It doesn't mean that the price is more attractive, but it's an advantage because the products are more accessible for the wider public. Some brands don't want to sell in hypermarkets because they don't imagine reconciling craft production, ethical values and massive sales Communication Media communication The market of bio cosmetics has consumers thanks to various media campaigns. The increasing sales of bio cosmetics have several origins. In fact, the media has made reports and explained the dangers of classic cosmetics, so most consumers have decided to use bio cosmetics. [...]

[...] Today, the market segment which develops most quickly in the sector of the bio cosmetics concerns men and babies. The market segment of the babies progresses fast because bio products are more efficient than classic products and parents want to have the best for their children. Regarding men, they generally buy a very less amount of cosmetics. But when they buy cosmetics they prefer to buy quality products Distribution Biological cosmetics are sold in different places. They are also at hand in pharmacies. [...]

[...] It's necessary to pay attention to the figures: only of natural ingredients in a cosmetic product is necessary to allow a brand to say that its product is biological and write ‘natural origin' on the packaging. However of the product is full of chemicals! 1.4 Regulation In France, there are organizations which allow companies to obtain biological certifications. Two main ones are Nature&Progres and Ecocert. For a company it's difficult to obtain the cosmebio charter. There are different rules to follow. The product must contain a minimum of 95% of natural ingredients. This aspect was told previously in the definition of a bio product. Flavours, colouring agents of syntesys and GMOs are forbidden. [...]

[...] However, the increase in competition in this sector should lower the prices. This economic segment has a very promising future. [...]

[...] That's why they don't want to convey this evolution of the market. So, they continue to develop biological cosmetics in France and at the international level to obtain more market shares. To continue their development, many companies have merged to have more funds. Furthermore, companies are merging with companies specialized in bio cosmetics to benefit their image. There are some examples of mergers of cosmetic groups. L'Oreal has purchased Body Shop and Sanoflore because these companies produce bio cosmetics. L'oreal has also purchased Yves Saint Laurent. [...]