The consumer behaviour
Étude de cas - 27 pages - Comportement des consommateurs et clients
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
Improving Vichy Sun Care sales for teenagers and young adults
Étude de cas - 17 pages - Comportement des consommateurs et clients
The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed the...
Portfolio project: Consumer behavior advertising
Étude de cas - 9 pages - Comportement des consommateurs et clients
Often, sport professionals are chosen to promote sport products such as clothes or shoes, or just a brand in general. This is based on the fact that in this market, consumers need some icons to imitate, especially the younger generation, who seek a role model to shape their attitudes. This...
Comparative analysis of loyalty programs at Orange and Vodaphone Romania
Étude de cas - 22 pages - Comportement des consommateurs et clients
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
Buyer behaviour and integrated marketing communication : Olympus Mju 790SW
Étude de cas - 4 pages - Comportement des consommateurs et clients
According to Assael (1992), the ?likely decision proces's is pivotal when it comes to understanding the consumer's way of purchasing a product and therefore it is of utmost importance to consider it for its creation and official launch. A compulsory condition for an effective...
Can we explain consumer shopping habits by demographic and sociological characteristics? Example of a French city, Dijon
Étude de cas - 68 pages - Comportement des consommateurs et clients
French people's purchasing power has always been a pre-occupation, and it remains as an important issue, in a context of fluctuations of euro currency and political reforms. French people's consumption behaviours have been strongly transformed by the structure of shopping areas, as well...
German consumer behaviour
Étude de cas - 26 pages - Comportement des consommateurs et clients
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all...
Marketing to women
Étude de cas - 7 pages - Comportement des consommateurs et clients
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
The global youth market (with a case study about Converse)
Étude de cas - 8 pages - Comportement des consommateurs et clients
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Buyer interview
Étude de cas - 6 pages - Comportement des consommateurs et clients
To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company, the general buying process, and the people who...
Why Sunshine Coast residents value conventional medical treatment more than natural therapies
Étude de cas - 4 pages - Comportement des consommateurs et clients
Great progresses have been made, during the last century in the treatment of diseases. Indeed cure is more effective and quick today. Conventional medicine, drugs and scientific research is used everywhere, but it still varies according to the country. At the same time, we see that natural...
How do Toy industries react about the problem of counterfeiting & product piracy?
Étude de cas - 11 pages - Comportement des consommateurs et clients
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Étude de cas - 5 pages - Comportement des consommateurs et clients
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
Study of Auchan: Understanding its consumers behaviour
Étude de cas - 3 pages - Comportement des consommateurs et clients
Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its market...
Consumer behavior : Dove vs Palmolive
Étude de cas - 15 pages - Comportement des consommateurs et clients
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Direct Marketing and McDonald's use of Direct-Mailing
Étude de cas - 9 pages - Comportement des consommateurs et clients
Direct mail can be considered as any unsolicited printed material sent directly through mail, or somehow delivered to the prospective customers or contributors. Things like catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered as direct mail....
