2 drunk 2 drive

Résumé du document

In today's society, leisure activities and parties occupy an important place in our lives. On weekends, people want to go out, to enjoy themselves and to party. However, for some people, party means drinking alcohol. More and more young people consume alcohol without moderation with the aim of getting drunk and enjoying to the maximum. However, when the party is over, it is necessary to come back home and a lot of people drive their cars even if they consumed too much alcohol. An alarming report ensues from this tendency: 15-24 people are victims of road accidents in France. They represent 26 % of the persons killed on the road in 2005 for only 13 % of the population.

Extraits

[...] That is why, Drunk 2 Drive» exists. Our purpose is to help the young people (and the less young) in their movements by suggesting a service in a moderate price (cheaper than taxis). b. the offer On the public-transport market, in the sector of Thionville-Metz, the offer is relatively weak and commonplace. The buses stop driving at nine pm and few of them at midnight. There is no shuttle service for the week end like we can find in other city in France. [...]

[...] We will offer some special student discounts as well. Competitors Our concept is the first one on the market but there are 2 others competitors regarding the service offered: the taxi companies and “Allo Epave”. Our price will be cheaper than the taxis and more expensive than “Allo Epave”. Sector We offer our service on the area of Thionville and Metz which are the cities where young people go out the most. Moreover, a lot of discotheques and bars are located in this sector. [...]

[...] Indeed, the laws hardened and the penalties are heavier nowadays than there is twenty years ago Presentation a. the concept Presentation 2 Drunk 2 Drive is a service for people who go out and consume alcohol without moderation. Two of us come in a vehicle and pick one or several persons up with their car at home. The second car follows the customer's car, which is driven by one of our member, up to the place of residence of the customer. [...]

[...] Aiming at striking the spirits with a short and repetitive message, it is suggestive and easy to retain by nature. In order to try to convince our potential customers, our slogan will be: Drunk 2 Drive, we drive, you stay alive”. Indeed, this slogan reflects very well the spirit of our company and the aim of the proposed service. - Concerning the logo, he has to represent the characteristics of the company (be representative) and allow to be easily recognized by the customers. [...]

[...] 5. Which price are you ready to pay for this service? 6. Did you already call someone to come and pick you up? 7. When you go out, where do you go? If others, explain: 8. How often do you take your car to go out? 9. How far from your home do you usually go out? 10. Have you ever been arrested when you were drunk? ( Yes ( No 11. Could our service answer your expectations? [...]