Alstom's TGV

Résumé du document

Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom.

But this company is quite large and has many products based on transporting people. In this essay, I will tell how Alstom can market the TGV, internationally.
Moreover, Alstom is the international leader in the market of high-speed trains. The TGV is present now in Europe (France, Spain) and in Asia (Korea). I want to show in this essay that the TGV is a revolutionary invention and it can be introduced in many countries.

In 1960, the railroad was technologically and economically weakened. This is why, the French started thinking about a new kind of railroad. Against concurrent like the plane and the car, the best solution seemed to create the high-speed lines.

It's like this that, in 1981, the first line between Paris to Lyon was brought into service. It is thus that the TGV story has begun.

Extraits

[...] Weaknesses: The greatest weakness of the TGV is about its cost. In fact, the cost of the rail installations and the price of the train. E.g. to built the TGV line between Lyon and Marseille (for a distance of 250 km) has costed more than 4 billion of euros (L'expansion, 2003). One other weakness can be about the disturbances that the installation of a TGV can make. Because when you built a line of high-speed trains, you have to study where a line can be built. [...]

[...] In the other hand, we have indirect competitors of TGV (plane and cars). These competitors are very important in the USA because the plane or car use is more widespread. In fact in USA, there are 5131 airports (MSN Encarta, 2005). But the biggest problem is to install the TGV in this country.(the USA relief is particular). Today, American governors try to choose another mean of transport in order to stand in for, especially, planes (because the sky starts to be saturated) and also cars. [...]

[...] Because the TGV of Alstom is a considerable currency element. This mean of transport can replace the plane and also the car. Moreover, for the travellers it's the cheapest to use this product and it can allow travelling in a record time. Secondly, TGV can be a good opportunity to start to use renewable energy like electricity. It is also good for the environment of Western countries because air is more and more polluted. It's why I think that we haven't finished hearing speaking about the TGV of Alstom. [...]

[...] It also can help people who don't work in the same city where they live. Moreover this country is the fourth power in the world and it benefits from a lot of opportunities thanks to European Union. And also, its population use frequently trains. Part The TGV can be marketed in England First of all, I've decided to focus on England for marketed TGV. I think this country is more appropriate than the USA. Because, England is in European Union, it exist a lot of European lines like between Paris and London. [...]

[...] In fact, Eurostar use TGV of Alstom (Transports Alstom 2005). I think with this line, it would be a pity if England didn't use this opportunity to build another high-speed ways in its country. Moreover, if we take a look about the countries of the Western Europe, we can notice that England is one of the last countries who hasn't high- speed ways whereas they are the fourth power in the world. Spain has TGV in their country, Italy and Germany too (Transports Alstom 2005). [...]