Marketing Strategy for the development of the concept "Healthy Life Style "

Résumé du document

We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep the pleasure of the table: privileged food and favorite dishes of each, and keep the meals with family and friends; avoid any useless calorie limitation but adapt, for each, the ideal calorie level to reach the weighty objective; and accompany daily every candidate for the loss of weight. Our product has a special website. The name of this website is Healthylifestyle.com. Healthylifestyle.com is the first personal coaching website. On the Internet you can find many websites which say that they have slimming methods. It is the same when you watch TV adds and when you go to the supermarket. But it's always the same, you pay and later there are no results. Healthy Life Style was created to give a clear, easy and not expansive method to reach your target concerning your Weight. With Healthy life you can first calculate your healthy weight for free. We use a pricing strategy. We decided to have a low price. Our price is 10/KG.

Extraits

[...] The name of this website is Healthylifestyle.com. Healthylifestyle.com is the first personal coaching website. On the Internet you could find many website which says that they have the slimming method. It is the same when you watch TV adds and when you go to the supermarket. But it's always the same, you pay and after there is no results. Healthy Life Style was created to give a clear, easy and not expansive method to reach your target concerning your Weight. [...]

[...] - Accompany daily every candidate for the loss of weight. We develop the method HLS in France but also in the United States, in England, in Germany, in Italy and in Spain, by taking into account food habits of every country. The method HLS is accessible directly on Internet thanks to our computer specialists Business propose HLS team is dedicated to offering people the healthiest, most satisfying and most results. We've helped over one million clients to achieve and maintain their weight loss goals. [...]

[...] Our price is and there is no time limit, If the customer don't reach his target, he continue to use healthy life style. Market reseacrch Target market Our main target is people from 18 who want to lose weight or to just keep a healthy lifestyle. The demand analysis Losing weight, being healthy and thin is becoming a trend in the developed countries today. However, a lot of person are still overweight, obese or just want to have a healthy lifestyle. [...]

[...] Other websites such as Special Contrex, Nestle-Fitness, etc also propose sports coaches or nutrition advice but their services are not as complete as the one of Dukan. The target of those websites is mainly women. Web site SWOT Healthy LifeStyle Mapping Advertising campaign In this part, we are going to explain the way our website will be promoted. We have chosen various sorts of promotion to optimize our chances and get all the concerned public. For that purpose, we decided to focus only on one advertising techniques: ATL advertisement. [...]

[...] Stratégie marketing pour le développement du concept "Healthy Life Style" Table content Table content I. Market context About us: Healthy life style Business propose Marketing context Our notoriety II. Service description Service description Price, Pricing strategy for the service III. Market research Target market The demand The offer SWOT Mapping IV. Promotion strategy Advertising campaign Market context About us: Healthy life style We are a multidisciplinary team consisted of dietitians, nutritionists, doctors and computer specialists Our team develops the concept Healthy life style. [...]