Marketing report (to Lora Hart)

Résumé du document

This report will introduce a new business venture, Lora Hart. We will begin by looking at the external market. We will segment this market and based on trends we will develop a target market. Next we will conduct a customer analysis to understand the target market. We will then conduct an organizational structure where we will recommend the organization's mission statement and suggest services should be offered. The consulting industry continues to grow as organizations increasingly demand the objectivity and expertise of specialists. Trends predict that "the overall growth rate for consulting [will hold] steady at just over 9%? through to the year 2010, when a slowdown is predicted. In addition to this, revenues for the consulting market are steadily increasing and are predicted to continue to rise through to 2010.

Extraits

[...] This can contribute to your ability to establish a strong customer base. Thirdly, there are successful firms established in the US market which suggests that this could be a lucrative business prospect. These firms can act as a model on how to develop and implement your own business strategies. Another major opportunity is that there has been a developing trend for companies and organizations to outsource consultants in their respective field of expertise: A growing number of companies prefer to seek outside help with specialized problems or challenges, rather than attempt to keep experts on their own staffs. [...]

[...] Many individuals deal with stress on a daily basis, however, there are some professions that we feel have a greater need for stress management due to the nature of the work. It is important that you consider what stress management needs each organization is looking for while selecting your target market. Geography: Geographical dividers may not be a necessary market segmentation, but we thought that you should recognize the four distinct geographical and political regions of the UK: Britain, Wales, Scotland, and Northern Ireland. Each region may have distinct cultural norms, laws and practices depending on what profession is selected as a target market. [...]

[...] We will segment this market, and based on trends, as well as your expertise, we will develop a target market. Next we will conduct a customer analysis to familiarize you with the target market. We will then conduct an organizational structure where we will recommend your organization's mission statement and suggest services that you should offer. We will conduct a SWOT analysis to help give your organization direction, and will help develop your strategic competitive advantage and how you should be viewed, or positioned, in the minds of your consumers. [...]

[...] We propose that your company offer these four distinct services: 1. Life-Balancing Programs/Initiatives o Visit organizations and offer programs or hold seminars in order to promote health and well-being within their work and personal lives Crisis Management o Offer a program or create policies for organizations in order to assist them in handling employee crisis situations. May include mentoring programs or personal consulting Consulting/Feedback o Visit organizations in order to give an evaluation of the workplace and make suggestions and recommendations on how to improve the work situation or what programs can be implemented to improve employee stress levels Leadership/Management development Provide strategies and policies to managers and leaders in order to allow them to recognize and dilute stress within the workplace. [...]

[...] We have developed a mind map to better help you understand your position.[14] Marketing Program and Tactics The police officers and the prison guards are, as stated above, a highly differentiated group. The marketing effort for a new firm on a new market is extremely important. To reach all within these groups requires a broad marketing campaign; however, marketing efforts can easily be directed to this key group. The strategy should be showing our core values and what they can do for the customer. [...]