Business report : Veolia Environmental Services

Résumé du document

As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and
Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste
management company: Veolia Environmental Services. Following the aftermath of "An Inconvenient Truth", this industrial sector was primarily chosen to reinforce our deepening concern over the environment and the "knock" on "contribution to global warming". In recent years many Western European countries have enacted laws and made strong efforts to change the
consumer's mindset to stimulate recycling in order to reduce the alarming growth rate of waste throughput.
Furthermore, environmental issues are becoming increasingly critical concerns within the waste
operations management arena. Thus, because the above company is a major player in this industry which
continues to strive to respond to ever pressing environmental issues and to understand the specific
processes within this business profile.

Extraits

[...] Business to Business Report I. WASTE MANAGEMENT SECTOR OVERVIEW 1 - Market definition This industry can be defined as global and environmental services market is made up from the revenues of companies providing environmental and facilities maintenance services'. industry value includes waste management, facilities management and pollution control services, but excludes large-scale water treatment systems as classified in the water utilities sub-industry'. More concisely, waste management strategy is to utilize waste generating energy requirements to convert the maximum amount of produced waste along its entire value added chain to throughput least waste with minimum pollution risks. [...]

[...] This film gives a glimpse of the considerable resources deployed every day by Veolia Environment to ensure that cities are clean and operating smoothly and to reconcile human activity with the environment. This will be a pan-European campaign in countries' major press and broadcasted on national television and on cable, and in Europe, on the pan-European channels. Please refer to Appendix IV and V. We believe this is another step to differentiate itself from its competition (absent in mass advertising), which will position Veolia Environment as the leader and which will strengthen its reputation among the general public B2C and indirectly B2B but most importantly, with print support, the target is more aimed at B2B. [...]

[...] The managers should recognise the importance of maintaining good relationships, particularly essential in B2B, with suppliers and buyers. In addition, it should ensure that all contacts between the company and these important constituents reflect Veolia's customer care. Bibliograpghy : Marketing Management par Philip Kotler et Kevin Lane Keller (Relié - 25 octobre 2005) Marketing Research: An Applied Approach par Naresh K. Malhotra et David F. [...]

[...] - Sita/ Suez strategy analysis: Sita is a subsidiary of Suez Environment, Sita with a turnover of billion Although Sita is not the French market leader, just behind Veolia Environmental Services; it is however the European leader of the waste management and is present in 31 countries. It is the third largest company in the USA specialized in industrial waste. SITA counts more than associates in France working to serve 3000 organizations and industrials and commercials customers. Sita activities cover all waste management including collection, sorting, recover and treatment of hazardous and no hazardous waste, urban cleaning and urban drain servicing and industrial Business to Business Report maintenance. [...]

[...] Winning, maintaining and renegotiating sales contract is more likely to succeed if the sales force have managed to build a strong relationship http://www.veolia-proprete.com/devdur_respeco_innovation_qualite.asp?rub=CAD Business to Business Report Resold B to B It is especially relevant in situations where there is strong competition and heavy price pressure, due to the intensity of rivalry in this market. That's why face to face negotiation, which is a long process, will help Veolia Environmental Services to create long term partnership and establish loyalty with its suppliers. Fair / Trade shows Veolia Environmental Services participate actively to trade shows which are also a kind of face to face communication. It enables representatives to establish contact with potential future business partner and to demonstrate and explain the company's capacities and abilities to adapt its offer to their needs. [...]