Marketing plan for Lora Hart Stress consultant

Résumé du document

Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences, skills, and preferences, we propose that you start a United Kingdom based consulting business that specializes in alleviating stress and creating more life-balance in the lives of law enforcement officers. Those included in your target market will include police officers and prison guards, which rank amongst the most stressful jobs in the United Kingdom. We believe that your education and experiences in stress management would be highly suitable to serve the needs of law enforcement organizations. We propose that your company offer these four distinct services - o Visit organizations and offer programs or hold seminars in order to promote health and well-being within their work and personal lives.

Extraits

[...] To insure this do not happen in UK, after the terror events and the increasing pressure put on police officers, stress management should be applied. When something happens and a person is hurt physically there are program, for ex. Critical Incident Stress Debriefing (CISD). Law enforcement is not a “trend”—there will always be a market o As can be seen in the US market the tendency for stress management is not a trend, our information society has made it vital to be able to adapt to a situation faster than ever before. [...]

[...] The one you should implement to start your business according to us is: Growth Strategy. Theoretically speaking, in this scheme we ask the question, should the firm There are a number of different ways of answering that question, but the most common gives four answers: - Horizontal integration - Vertical integration - Diversification - Intensification In so far as you are the first to launch this kind of business on the UK's floor, your way you will grow will be closer to a horizontal integration scheme. [...]

[...] - Diversification : Think about personal coaching. Sport sphere? Deal with prisoners themselves? Provide a kind of follow-up with customers? The 4P's: - Product: Life-Balancing Programs/Initiatives, Crisis Management, Strategic Planning , Consulting/Feedback, Leadership/Management development - Price: Reasonably high to fit with our desired reputation - Place : Headquarters near the suburb, with if financially possible, a small, concrete “presence” downtown. - Promotion : Frequent ones to preserve our clientele and gain the competitor's one. To conclude, let us remember you the first quotation: you don't have a competitive advantage, don't compete.” You are the pioneer, you have the American know-how and experience to bounce on it and bolster your business. [...]

[...] These strategy options are the key factors for achieving our company's goal. Criteria Consonance : We take care of our image in sociality and our strategy will let people know that our company does help people for the sake of social responsibility. Criteria Advantage: Following the strategy, we can build up our reputation and the brand image in this new market and as there are no competitors at the beginning, we can expand our market share as much as possible and can solid our leader position in this new consulting business. [...]

[...] Realistic Can you realistically achieve the objectives with the resources you have? 5. Time When do you want to achieve the set objectives? Develop Strategies and evaluate strategies Growth Strategies: UK Market is still the virgin land of consulting business that specializes in alleviating stress and creating more life-balance in the lives of law enforcement officers and we can use Growth Strategies as the markets are new and the products are new. We have to take as much as possible the market share, expand our market and build up our reputation as soon as we can. [...]