Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)

Résumé du document

In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox live service on X-Box 360 (American video game Company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre).

Hotel SPA Dr Irena Eris Krynica Zdroj is one of best examples of services that may favorably surprise its customers with its offer. The main concept of this business is to offer its service to not only a high standard hotel, but rather at a place where the mind and the body will get rest and facilitate stress release .

Xbox Live is a multiplayer gaming and content delivery system created and operated by Microsoft Corporation. It was first made available to the Xbox video game console in November 2002. An updated version of the service became available for the Xbox 360 console during the system's launch.

Air France is a French airplane company. Created in 1919, they connect the French citizens, thanks to domestic flights and also provide many international flights all over the world. They are also in charge of establishing a rapport with the French ovearseas departments.

Extraits

[...] ‘‘Perceived price'' The case of Air France (French air flight company) Air France is a French airplane company. Created in 1919, they connect every french city thanks to domestic flights and also provide many internationnal flight all over the world. They are also in charge of the connexion with the french ovearseas departments. The price of a flight with this company is very expensive. We searched for a flight from Paris to Göteborg on the 28th of April and the cost for a one way ticket is 871 It's quite expensive for a 1.30 hours flight when you can pay less than 100 with a low cost company like Ryanair. [...]

[...] This policy of high cost and high comfort gives Air France a position of company for businessman and rich people who don't want to waste a minute when they travel. Even if the price is very high, the company manages to keep its competitive advantage as long as they don't have any competitor in France. They have their loyal customers which ensure them good profitability. This is a good example of a company that managed to give the customer always a high quality value thanks to the price they set. [...]

[...] to reach the summit of the highest mountain of the area- Jaworzyna- by means of one of the most modern gondola cableways in Europe, the bottom station of which is located in the hotel's vicinity). The biggest advantage of the hotel is the connection with the SPA concept- synonymous to luxury and holistic approach to physical and mental health. Near to the building complex there is the Dr Irena Eris Institute of Cosmetics which offers a wide range of body and face beauty treatments, massages, water treatment, dermatologist's advice, hairdressing and other services. [...]

[...] Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre) In this paper, we are going to show the difference in perceived service value. The perception of the customer differs from a service to another one depending on many factors. This paper will take the example of tree service companies: Air France (French Airline Company), Xbox live service on X-Box 360 (American video game Company) and Hotel SPA Dr. [...]

[...] It is possible to text chat with up to six people at one time, while playing games, listening to music, or watching movies. Text chat adds to the variety of options friends and families already have to communicate with on Xbox LIVE, including voice and video chat. Users will see at a glance if their existing friends on Windows Live Messenger have gamertags. The success of Xbox Live is phenomenal of 360xbox users are connected to Xbox Live and the majority do have the golden member ship. [...]