Political marketing in Nicolas Sarkozy's campaign
Étude de cas - 27 pages - Marketing des services
To what extent Nicolas Sarkozy's communication strategy is based on marketing tools which can be compared to corporate marketing tools? What are these tools and how do they manage to change the electors' opinion? How to sell this candidate to the younger generation? These are some...
The current brand situation: EDF
Étude de cas - 19 pages - Marketing des services
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Business report : Veolia Environmental Services
Étude de cas - 31 pages - Marketing des services
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
Air France : rapport de marketing et de communication (2006)
Étude de cas - 37 pages - Marketing des services
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Budget airlines marketing report
Étude de cas - 20 pages - Marketing des services
This report is aimed at researching into the budget airline industry, in the hope to find a gap in the current market, which we can implement. This is a difficult task, as there is a huge amount of competition already in the market and everything imaginable has been tried by one company or...
JC Decaux in an operation and system analysis context
Étude de cas - 15 pages - Marketing des services
JC Decaux elaborates for every new exercise, new strategic objectives. For that, the Group takes care of its guideline. We notice that the strategic policy of JC Decaux turns along 3 main axes, which underline the flexibility of the polar diagram: 1. The development by internal and external...
Le concept d'e-GRC : s'agit-il d'une activité différente à la GRC ? Dans quelle mesure peut-il permettre à une organisation de garder ses clients et d'en augmenter le nombre ?
Étude de cas - 6 pages - Marketing des services
Since the origins of the concept, marketing has always been concerned with customer requirements. But there was little emphasis on customer contact and service because the industrial revolution allowed a mass production at low costs. The attention was on the production and the market share. This...
ADMR: l'association du service à domicile
Étude de cas - 7 pages - Marketing des services
ADMR intervenes in four main fields: • Assistance in daily life: After an accident, or because of a handicap or age, some people need help: housework, shopping, domicile care, meal portage, small childhood reception, temporary lodging. • Socio-educational action: To help families in...
Alstom's TGV
Étude de cas - 14 pages - Marketing des services
Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is quite large and has many products based on...
BikeMe, development of a new environmental-friendly public transportation facility
Étude de cas - 16 pages - Marketing des services
The mission of BikeMe is to establish a healthy, environmental friendly alternative to the existing public transportation system in central London, United Kingdom. The company is formed by five business students from the European Business School and is not officially registered since it is still...
Easyjet competitive advantage
Étude de cas - 9 pages - Marketing des services
The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...
Paris 2012
Étude de cas - 10 pages - Marketing des services
Marketing is often referred to as a set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill individual needs but also organizational objectives. Paris, as a...
Industry Analysis: The Lincoln Electric case
Étude de cas - 10 pages - Marketing des services
The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and engineered while James managed operations....
Strategy Marketing EDF
Étude de cas - 30 pages - Marketing des services
EDF is international on the electricity market. The company decided to have a new visual identity a few months ago; that it will try to define the current brand knowledge and try to understand how the company could change it in order to prevent the privatization planned for 2007. They will...
Brand management
Étude de cas - 21 pages - Marketing des services
In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....
Dossier de présentation d'EDF
Étude de cas - 31 pages - Marketing des services
Dossier complet de présentation d'EDF en espagnol sous format word. En un contexto de apertura de los mercados de la energía, el grupo EDF tiene la ambición de llegar a ser una referencia en Europa. El grupo es uno de los líderes de la producción, distribución y comercialización de...
Présentation d'EDF
Étude de cas - 39 pages - Marketing des services
Présentation complète d'EDF en espagnol et sous format powerpoint.
Marketing des services: implantation d'un nouveau service d'aide aux personnes à mobilité réduite au Mexique
Étude de cas - 42 pages - Marketing des services
Etude réalisée sur l'implantation d'un nouveau service d'aide aux personnes à mobilité réduite au Mexique. Etude complète sur l'analyse du marché basée sur des données du ministère de la santé mexicaine et des collectivités locales. Rencontres avec des personnes handicapées pour...
