Marketing Case Study: DELO
Étude de cas - 19 pages - Marketing des services
This project was our first practical step in the world of brand marketing. We have been working on an idea which has come from the only woman of the group. Offering new products and answering needs with a brand is the aim and we try to challenge it. We intend in the report to show you how a new...
Étude de la qualité de service du Musée Carnavalet
Étude de cas - 4 pages - Marketing des services
Le Musée Carnavalet est consacré à l'Histoire de Paris de la préhistoire à nos jours. Il a été créé par le préfet Haussman en 1880. Situé en plein coeur du quartier du Marais dans le 3ème arrondissement de Paris, le musée est réparti en deux bâtiments : l'ancien hôtel de Carnavalet ainsi...
Internship report in Locatel France (2009)
Étude de cas - 11 pages - Marketing des services
As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...
Proposal for Integrated Communication (IMC) for Aer Lingus - recovering a lost market
Étude de cas - 10 pages - Marketing des services
In order to implement our IMC campaign, we decided to divide the market into 3 types of targets, which are frequent travelers (general target), businessmen (main target) and families (secondary target). More precisely, we will focus on businessmen from both genders, aged between 25 to 50 years...
Group Project - Oakland Food Connection
Étude de cas - 7 pages - Marketing des services
Much of Oakland is considered a "food desert" as the entire community area lacks access to supermarkets and access to affordable, fresh healthy food. Instead, low income communities in west and east Oakland are filled with fast food restaurants and liquor stores that disempowered the community,...
T-Mobile - marketing strategy and communication plan
Étude de cas - 16 pages - Marketing des services
Networking market is a huge market in UK. We talk about 74 million mobile connections that permitted to make 99 billion outbound calls in 2007. And the market grows by an interesting proportion, as shows the 91% rise of the number of minutes between 2002 and 2007…but these features imply a...
Creating a chain of kitchens to prepare meals in a jiffy
Étude de cas - 2 pages - Marketing des services
The concept I want to put in order concerns the opening of a chain of kitchens to prepare meals in advance. The concept is to propose to customers an innovative way to prepare their meals and a good trick for managing the time they spend making dinner. The idea is to do the shopping, to order and...
Marketing Strategy for the development of the concept "Healthy Life Style "
Étude de cas - 10 pages - Marketing des services
We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...
Creación de empresa - la Vespa astuta
Étude de cas - 12 pages - Marketing des services
Queremos montar un servicio que sirva a la gente que sale por la noche, por ejemplo en las discotecas, y que han bebido alcohol. Nuestra misión consiste en conducir estas personas en sus casas con una vespa desplegable. La ventaja de este servicio es que la gente puede volver a su casa en toda...
Marketing & Innovation Business Case: ladies Taxi Service, Paris
Étude de cas - 17 pages - Marketing des services
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
A start Up of public omnibus boat in Lyon City
Étude de cas - 8 pages - Marketing des services
My line of business is public transport and my goal is to launch the phenomenon of the public collective boat in Lyon in bringing another alternative of public transport in Lyon after the underground, the bus, the tramway and finally the vélo'v (free access to rent bicycles). This concept is...
Fairmont Hotels and Resorts: strategic Overview Case study
Étude de cas - 4 pages - Marketing des services
Luxury hotels occupy only a small percentage in the global market today, yet they are continuously on the rise. Fairmont Hotels & Resorts is a leader in the luxury hospitality industry and combines under its brand an outstanding collection of hotels and resorts. Fairmont properties include...
Marketing Project : the Study of Airbus
Étude de cas - 10 pages - Marketing des services
Demographics In 1940 there were 10 million passengers a year; in 1960 there were 20 million, and now, thanks to the baby boomers, there are 1656 millions. The forecasting announces that air traffic will double in the next 15 years. The demographic environment is clearly increasing, and aircraft...
Entrepreneurship - publié le 14/01/2010
Étude de cas - 20 pages - Marketing des services
The purpose of the project we would like to set up in Germany is the launch of a new service intended to employees and which follows the current trend of women at work. More precisely, the service consists of child cares that we provide in partnership with companies in their office, for...
Training of DIY (Do It Yourself)
Étude de cas - 4 pages - Marketing des services
Our lifestyle is changing. DIY has become a Consumer trend. We notice that people have much more time to research and learn the novelty. That is why we decided to bring our product on training of DIY in order to react to the expectations of consumers. We are a group of four people who have chosen...
Plan de empresa : una agencia de "pet sitting" en Francia
Étude de cas - 4 pages - Marketing des services
Quiero hacer una agencia de “pet sitting” es decir una empresa que va a encargarse de tu animal doméstico durante tus vacaciones y/o que va a darle un paseo. En Francia hay 65,5 millones de animales domésticos y los franceses son los europeos que más tienen animales en Europa. Entonces...
Amazon services inc.: Using knowledge to drive customer growth
Étude de cas - 9 pages - Marketing des services
Amazon.com, Inc. is an American Company founded in 1995 by Jeff Bezos at Seattle. The company started as an online bookstore. In 1995, books were shipped to 50 states and 40 countries but soon the company expanded. It started selling a wider range of products. Its range of products doesn't...
For a less restraining senior care center : a feasibility study
Étude de cas - 6 pages - Marketing des services
The ageing of the French population and the strong increase of old people has become a business prospect. In France, more than one million people are more than 85 years and this is expected to be doubled by 2020. My entrepreneurial project is to create an old people home business and develop my...
Bikini restaurant : our innovative concept
Étude de cas - 28 pages - Marketing des services
Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in a...
Case study: Airline industry
Étude de cas - 9 pages - Marketing des services
After deregulation, many carriers came into the airline industry to compete against the main airline companies. Why and in what way could these entries be successful? Government Regulation was the main barrier to entry in the airline industry. To regulate prices and stability of this industry,...
Starbucks France: SWOT analysis
Étude de cas - 3 pages - Marketing des services
Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and the...
McKinsey SWOT analysis
Étude de cas - 3 pages - Marketing des services
For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)
Étude de cas - 4 pages - Marketing des services
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...
Tourism Case Study : Cabourg
Étude de cas - 20 pages - Marketing des services
The city of Cabourg, in France is a well known tourism destination from a national and international point of view. It is mainly known for its typical architecture, its beautiful sea side geographical position, its literature legacy through authors as Marcel Proust, and for its famous Romantic...
Company Web Site Analysis SNCF (Société Nationale des Chemins de Fer) (French National Railway Company)
Étude de cas - 15 pages - Marketing des services
The French National Railway Company (SNCF) is a public enterprise which operates not only in the sector of rail services for passengers and freight but also in the maintenance of the rail infrastructure owned by Réseau Ferré de France (RFF). In the age of globalization, people need to move faster...
BtoB marketing case study: Agricola
Étude de cas - 14 pages - Marketing des services
Agricola is a medium sized company, which specializes in agricultural equipment. It is also active internationally. However, Agricola does not have any knowledge in electronic and electromechanical technologies. When launching its new product, ENSILOR, the R&D department noticed that the new...
European Engineering Business Management: Easyclean by Easykitch
Étude de cas - 197 pages - Marketing des services
The enterprise Cleankitch has decided to launch the new product it has created on the market. The product is an electrical dish-wash brush. It has the innovative feature of combining an electrical system that makes the head of the brush rotate, with a system to release the dishwashing product. No...
Consumer Decision Process: The wedding preparations
Étude de cas - 7 pages - Marketing des services
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Marketing report (to Lora Hart)
Étude de cas - 11 pages - Marketing des services
This report will introduce a new business venture, Lora Hart. We will begin by looking at the external market. We will segment this market and based on trends we will develop a target market. Next we will conduct a customer analysis to understand the target market. We will then conduct an...
Marketing plan for Lora Hart Stress consultant
Étude de cas - 12 pages - Marketing des services
Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences,...
