European Engineering Business Management: Easyclean by Easykitch

GrÃ©goire J.

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European Engineering Business Management: Easyclean by Easykitch

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Lecture
Résumé
Sommaire
Extraits

Résumé du document

The enterprise Cleankitch has decided to launch the new product it has created on the market. The product is an electrical dish-wash brush. It has the innovative feature of combining an electrical system that makes the head of the brush rotate, with a system to release the dishwashing product. No one on the market sells the same product, but two competing products have been found. They are both produced by the same multinational company, Procter and Gamble. These two electrical brushes have rotary heads too, but they do not have a tank for the liquid. Since there are only two direct competitors and because the market is not very well known, Cleankitch has the opportunity to position its new product. Strategies on price, promotion and place have been chosen in order to enter the market. Moreover, the awareness about the product needs to be raised to reach the target chosen.

Sommaire

Marketing section
1. Market
2. Market Analysis
3. Marketing Mix
Design Section
1. Design Brief: Domestic small white appliance: electrical cleaning brush
2. Product Design Specification: Format PD 6 112
3. The Design
Production
1. Make versus Buy
2. Job description
3. Machines and facilities for the factory
4. Production and order
5. Quality system
Logistic and distribution
1. Management
2. Establishment of the factory
3. Logistics services
4. Storage of raw material in reception
5. Expedition service
6. Haulage services
Communication
1. Introduction
2. Problematic
3. Objectives
4. Strategy
5. Total budget
Human Resources
1. The company's objectives in term of human resources
2. People in the company
3. Employment policy and procedures
4. Health and safety
5. Employees' facilities
Finance
1. Cash flow statement
2. Loss and profit
3. Balance
4. Ratios
5. Recapitulative forecasts
6. Sensitive Analysis
Conclusion

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Extraits

[...] This market is composed by products that are complementary with the traditional kitchen tools. This market's value has been estimated worth £145 million in Trend In addition to this, the trend seems to be growing for kitchen gadgets that are worth over Since 1999, it has grown by and is worth million Growth of markets: what are the factors that encourage the trend? The kitchen gadget sector is growing particularly because of the appearance of innovative products. New Product Development allows this market to be constantly renewed and always responding to customer's evolving demands. [...]

[...] If any changes appear in the legislation, working hours would be regulated according to the new request. The company would be based on 245 working days (49 weeks). However production is based on 230 days (46 weeks) because it is important to take into account absenteeism, production problem, and rough material delivery delays. This is worth 92% of the possible production days. The company will close in August during two weeks and in December during one week for Christmas Holydays Employment policy and procedures Code of conduct The employees will have to respect the Code of conduct: all employees have to represent the company; therefore, relevant behavior is needed, smoking is only allowed in restricted areas (restricted area in the staff room) unless a new law is passed, employees are expected to show a good standard of work and efficiency, the equipment being in the company must not be use for any other duties then the one required by the manufacturing process or the company's requirements, Employees have to be coherent in terms of skills and experience in their job according to what they claimed during recruitment interviews Grievance and disciplinary procedure: All employees (in the manufacture and in the offices) would be given a written grievance and disciplinary procedure. [...]

[...] Thus, the following towns have been selected: LONDON BIRMINGHAM MANCHESTER LEEDS LIVERPOOL EDINBURGH GLASGOW CARDIFF But, the company will not only advertise in these towns. The campaign has to concern the most numerous towns as it can. So, several medium sized towns will be in the campaign. About the execution of the poster design, the company will employ the same graphic artist as it will use for the brochures and the website. The creation of the poster will cost approximately £300. [...]

[...] Task five: Assemble all elements within the shell and add the brush's head. Task six: Put the product into its packaging. Every operation needs about one minute; so, in order to make one product, the employees need about seven minutes. Every morning, the bench table will be reload with the material needed in order to avoid the Assemblers to lose time looking for their products. One of the seven Assemblers is going to reload the bench tables and make sure the others have all the equipment they need. [...]

[...] Qualifications: no specific qualification required Job grade/ salary: Responsible Expedition Job objectives: to deliver the right quantities on time to the consumer/retailer. Main tasks: - installs a finished product delivery planning Contact the carriers to pick up the commands. Contact the distribution central to install a planning for deliveries. Responsibilities: manage the stocks and respects the delays. Qualifications: no specific qualification required Job grade/ salary: Forklift Truck driver Job objectives: to charge and drive the forklift trucks to move material and commands. [...]

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