Training of DIY (Do It Yourself)

Résumé du document

Our lifestyle is changing. DIY has become a Consumer trend. We notice that people have much more time to research and learn the novelty. That is why we decided to bring our product on training of DIY in order to react to the expectations of consumers. We are a group of four people who have chosen a service and not a product. Our service is a "DIY Training". We are going to use the 4 P methods: product, price, promotion and place. Our company Bricoforma proposes a training of DIY (Do It Yourself). DIY Training helps people be independent, and make their own way through life. Bricoforma wants to be a good quality service and innovative a training module. The individualized training would accompany people in their approach. It would also incorporate the needs and availability of the individual. The firm makes available skilled personal who are specialists in their domain.

Extraits

[...] Training of DIY (Do It Yourself) Table of contents Introduction Product Price Promotion Place Conclusion Introduction The lifestyle is changing. DIY becomes a consumer trends. We notice that people have much more time, research and learn the novelty. That is why we decided to bring our product on training of DIY in order to react of the expectations of consumers. We are a group of four persons who have chosen a service and not a product. Our service is a Training”. [...]

[...] Also, steps in functions of the needs and availability to the individual. Actually, the firm makes available personal skilled, specialist in their domain Asset We own two competitive advantages: to train people and then propose VAT rate cut. Setting up the survey In order to know the demand and customers needs, we carry out a survey. We had interrogate one hundred people Table The results of the survey were satisfactory. In fact, on this pie chart, we can see that sixty five percent will be interested in training of DIY Moreover, people estimates the unit cost of training 40 Price During the survey, the majority of people interviewed in the Paris region, assesses the selling price of training to 40 According to the accounting calculation, a sale price of 37.50 ensured the durability of the company Bricoforma. [...]

[...] Advertising budget amounts to 24,000. To make known Bricoforma, we set up communications media. Effectively, we planned to publish advertising in the newspaper Le Metro and to set up some advertising posters. After a market study, we noticed that of the persons questioned would advise these services of training of DIY to their friends. Consequently, we think that word of mouth would allow to make the company known. As other communications media, we also have a web site where we can find all the necessary information such as the provisions of a service and our price lists. [...]

[...] We buy all our products to Bricorama and we recommend our costumers to contact them. In exchange, we accept a percentage of sales accomplished on our customers and we have a place in every store to sell our service. The notability of Bricorama will allow us to make a good reputation. That's why it is important for us to have this partnership. This exchange with the costumers is the best that we have. It's a great means to maintain a good relation with customers and supplier. [...]

[...] The customer can make the DIY which he needs and he is motivated. The trainer can better working with motivated pupils. Conclusion Our product: Training of DIY goes to permit people to change their minds about DIY. Indeed, see otherwise the DIY no like a chore but a pleasure. There is a real market and we think that our society Bricoforma has all the quality for succeed (innovative, service attractive). It is necessary to deal with the four components of Marketing. If it misses one of components, we can't launch our product. [...]