Creating a chain of kitchens to prepare meals in a jiffy

Résumé du document

The concept I want to put in order concerns the opening of a chain of kitchens to prepare meals in advance. The concept is to propose to customers an innovative way to prepare their meals and a good trick for managing the time they spend making dinner. The idea is to do the shopping, to order and to cut the ingredients in advance, to do most of the preparation for the customers and then to invite them in a well-equipped kitchen to create their menus, the whole in a friendly atmosphere.

Extraits

[...] La création d'une chaîne de cuisines pour préparer ses repas en un tour de main Summary The concept I want to put in order concerns the opening of a chain of kitchens to prepare meals in advance. The concept is to propose to customers an innovative way to prepare their meals and is a good trick for managing the time they spent making dinner. The idea is to do the shopping, to order and to cut the ingredients in advance, to do most of the preparation for the customers and then to invite them in a well-equipped kitchen to create their menus, the whole in a friendly atmosphere. [...]

[...] People can save about twenty hours a month in preparation, cooking and cleaning time. It is obvious that this market has no competitors and is an innovative concept in meals preparation: thanks to that concept, mothers can go home with enough ready- to-cook meals to feed their family during one week. It seems to be of good forecasts. Targets will be diverse: first customers will be active housewives, singles women, bachelors and even professionals come then. Moreover, I want to highlight the friendly spirit of the concept: up to fifteen customers will spend one or two hours socializing with each other, exchanging their ideas of recipes and they can also organize themselves to book the same schedule as their own friends. [...]

[...] I estimate the price of fourteen menus for four persons at 200 dollars (approximately five dollars per person per meal). Place As I describe it before, the place chosen will be a 400 square meters kitchen, not necessarily on street, but very closed to a city in order to attract a maximum of customers. The arrangement of the kitchen will be really important: it will be organized in six or seven small workshops where customers could evolve. Promotion To establish the product in this market we will need to make promotion in supermarkets but also in newspapers and magazines dedicated to women. [...]

[...] I envisage a minimal investment from to dollars to start. I estimate the turnover at one millions per year of activity. The investment could be amortized in two years of activity Ps of marketing Product The product proposed to customers will be a full-equipped kitchen where they can find everything (ingredients, accessories, oven, etc.) to prepare their meals for the whole week. Price Because of the huge quantities, we will be able to negotiate the prices of the food with our providers. [...]