Tourism Case Study : Cabourg

Résumé du document

The city of Cabourg, in France is a well known tourism destination from a national and international point of view. It is mainly known for its typical architecture, its beautiful sea side geographical position, its literature legacy through authors as Marcel Proust, and for its famous Romantic Film Festival, held ever year in Mai. Cabourg is an important actor of the tourism industry in the north of France. In order to present the city, we will have an insight into its demographic, social and economical indicators. Afterwards, we will analyse Cabourg as a tourism destination, its competitors, its offers, assets, its opportunities and threats. We will also try to think of future development opportunities for the town and forecast eventual future management issues. Once we have presented and analysed the city of Cabourg as a tourism destination, we will compare it with one of its famous competitors, Etretat, in France. The city of Etretat, situated a few miles away is famously known for its exceptional geographical site. The two towns will be compared on the basis of their offer, image and positioning.

Extraits

[...] Others are attracted by the historical legacy with the landing beaches from WWII or in the cultural aspect of the town with authors like Marcel Proust . International tourists tend to stay for a week if they came on purpose or just a few days if the came to Cabourg as a detour from Paris . French tourists only come for short stays, four to five days and often, they are willing to visit the whole coast, including other cities such as Deauville, Trouville, Honfleur, Le Havre, and Etretat . Indeed, these destinations are often related in tourism guides Case Studies in Tourism: Cabourg V. [...]

[...] In terms of lodgings and infrastructures: Cabourg is limited in its growth by its size. It is a small town and in order to keep its charm it must remain so. Therefore, we recommend the development of the existing lodging. Thanks to subventions from the region or the department, the cit can improve its actual lodging to ensure qualitative housing for to hotels are already at their best) . The management issues that could arise would be a modification of the targeted tourist. [...]

[...] The potential tourist must take another transportation to arrive to Etretat. It is an issue for the city at it puts a limit to the development of European and international tourism . On the contrary, Cabourg has a train station arriving in the city, a harbour to welcome ferries 10 minutes away an important airport in Caen. Cabourg is ore accessible for foreigners . HISTORY Etretat was the theatre for various events during the World War II, but its history has mainly been constructed thanks to a famous community of artist and intellectuals such as Monet, Alphonse Karr or Maurice Leblanc . [...]

[...] In terms of positioning: the city of Cabourg is known as a cultural, intellectual city . In order to maintain its competitive advantage in relation to its competitors, the city needs to reinforce this image in the mind of its visitors . Therefore, we recommend Case Studies in Tourism: Cabourg the creation of a new event in the same line as the Romantic Film Festival: a major international festival or event that could involve the literature history of the city, with Marcel Proust, or the history of the city during Wold War II . [...]

[...] Tourism Case Study : Cabourg . Tourism Case Study . Cabourg This document presents the city of Cabourg, France on a tourism point of view, including social, economical and tourism indicators. Afterwards, it provides a comparison between the city of Cabourg and one of its competitors from a nearby department: Etretat, France . Case Studies in Tourism: Cabourg . TABLE OF CONTENTS . INTRODUCTION PART GENERAL PRESENTATION OF CABOURG I . GENERAL INDICATORS II . DEMOGRAPHICS INDICATORS III . SOCIAL AND ECONOMIC INDICATORS PART PRESENTATION OF THE DEPARTMENT AND CABOURG I . [...]