McKinsey SWOT analysis

Résumé du document

For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT analysis, it will enable the marketing function to consider all the necessary parameters, before establishing the most suitable course of action. During this analysis, it is intended that all the key issues will be identified before establishing a suitable set of recommendations to take the marketing function forward and to ensure that the best use of all internal strengths are made, whilst also exploiting the external opportunities. All of these factors need to be established while being mindful of the external threats and internal weaknesses that the company needs to mitigate or overcome.

Extraits

[...] McKinsey employs only well-regarded and/or educated individuals. McKinsey is recognised as being the place from which many of the top CEOs originate, thus giving it strong and unprecedented links with the business community that it serves (Gladwell, 2002). Weaknesses While McKinsey has some of the most powerful and well-recognised individuals under its employment, this also brings a degree of risk. McKinsey's reputation relies heavily on the decisions and impact of key individuals. The risk could be that individuals could alter the brand perception through any negative actions. [...]

[...] How McKinsey Does It. Forbes, November Keough, M. & Doman, A. (1992). The CEO as Organization Designer. The McKinsey Quarterly Knorr, A. & Arndt, A. (2003). Swissair's Collapse An Economic Analysis. IWIM - Institute for World Economics and International Management, Universität Bremen, September 2003. Lucas, G. (1998). McKinsey Man, New Statesman November McKinsey & Company (2007). [...]

[...] For the purpose of this paper, McKinsey and Company is considered as a whole brand. As both the internal and external factors are considered throughout a SWOT analysis, it will enable the marketing function to consider all of the necessary parameters, before establishing the most suitable course of action. During this analysis, it is intended that all of the key issues will be identified before establishing a suitable set of recommendations to take the marketing function forward and to ensure that the best use of all internal strengths are made, whilst also exploiting the external opportunities. [...]

[...] The Will to Lead: Running a Business with a Network of Leaders. Harvard Business Press. Edersheim, E.H. (2004). McKinsey's Marvin Bower: Vision, Leadership and the Creation of Management Consulting. John Wiley & Sons. Fallows, J. (1994). The Media's Rush to Judgment. Washington Monthly January 1994 retrieved on October 12th from http://findarticles.com/p/articles/mi_m1316/is_/ai_14731340 Gladwell, M. (2002). The Talent Myth. The New Yorker, July retrieved on October 12th from http://www.newyorker.com/archive/2002/07/22/020722fa_fact Herro, A. [...]

[...] McKinsey's reputation has not been completely positive in recent years: there have been severe failures in the advice offered to clients. For example, in 1980, McKinsey advised AT&T that mobile phones would be a niche market with less potential and high costs. As a result, AT&T lost out on a very big opportunity. Opportunities McKinsey is a global brand and, as such, has many opportunities from a range of different sectors to grow and gather greater market share. McKinsey has a well-developed brand name and is therefore in a key position to make the most of opportunities as they arise. [...]