Methodology of the Business Plan for AAG Mapka

Résumé du document

By living in Krakow, I wanted to take the opportunity to use public transport to discover the city, go to the university and go shopping in the commercial centers located in the periphery. I started looking for a map of the public transport at the tourist's information points, but they told me that such a map didn't exist. In order to understand how people take public transport without a map, I spoke to some friends of mine, who were citizens of Krakow. They explained to me that most of the people asked each other on how to get to different places. My friends also told me that it is possible to check the MPK website and download their tramway lines and bus line networks. This is how I figured out that a distributed map of Krakow public transport was missing. Distributing this map would be a challenging mission I would be welcome to take. In order to be sure that my idea was unique, I had to figure out if there were similar maps distributed in Krakow. I checked tramway and bus stops, tourist information points, the railway station, or book shops, and found that absolutely no public transport map had been distributed. Big boards with a city centre map are situated next to the "Galeria Krakowska". On one of those, are printed two lines: one red for the buses and one blue for the tramways. However, they are not clear because you cannot see their direction or their stops.

Extraits

[...] The incomes of AAG Mapka come from one source. The net sales deal with the number of map which is distributed per year. We forecast to distribute maps in in 2011 and in 2012. We expect to earn 1 PLN per map distributed. The expenses of AAG Mapka are described per nature. The start-up costs deal with the necessary procedures to implement to set-up a business. It encompasses the notary fees, the civil law transaction cost, registration for VAT, etc . [...]

[...] - 18 - SWOT Analysis of AAG Mapka Strenghts - Strong need for this map - No direct competition - Rising of tourism, student exchange - Simple business model - Starting capital and investment required are low Importance Rating Weighted score Weaknesses - First experience of business running - Language barrier Importance Rating Weighted score Sum Opportunities - The decrease of the Polish Zloty against the Euro and the Dollar. - The increase of the oil price. - New flights operating in Krakow - New partnership with European universities - Opening of new tramway and bus lines - The equivalent of the MPK of other cities may be interested in making a partnership with AAG Mapka 1 Importance Rating Weighted score Sum Threats - Competition from other companies - Increase of Polish Zloty against Euro and Dollar. [...]

[...] In which language the map should be distributed? Should it be available on internet? How to deal with reediting? How to advertise for this map? What can be the added-value of this map? Results of the focus group The sponsors' logo must be printed on the map. The distribution points can be the commercial centers, railway train stations, tourist offices and airports. The language of the map should be in English. The map should be available on a website, and downloadable on PDF. [...]

[...] There is a whole-year along demand for the map. Tourist information points usually explain them their itinerary by public transports or print them the map of the MPK website. But they complain that this map is not clear or easily understandable, even for them. Tourist information points definitely witness the need for a public transports map Qualitative Interview: Focus Group The objectives of the focus group were: To obtain in depth-qualitative data on the need for a public transports map in Krakow To come up with ideas that, were not developed in the street survey To raise deeper insights on the topic - 10 - The focus group took place on November 30th in Krakow and lasted 1h30. [...]

[...] Description The renting of an office space will be required 2 months per year, for business meeting, administrative tasks, and optimization of the business. This is the list of the materials I will need for manage and lead my business, be in contact with the sponsors and other interlocutors. I will need an access to my emails 24/7 with my cell phone and a European contract They are included in the rent of the office space. I will be paid a salary 3 months a year. [...]