A short history of big business Nestle

Résumé du document

Nestlé is a food company created in 1867 in Vevey, Switzerland. Currently, this Swiss company is present in more than 106 countries and owns 52 factories across the world. Consequently, by producing locally, they can meet the demand of all the people. Among its most famous brands, we can find Kit Kat, Nescafé and Purina, and so, Nestlé's wide range of products allows it to be on all the markets. Indeed, they produce for everybody, from babies to teenagers, for women and men and also for pets. Henri Nestlé had founded his company in order to reduce infant mortality due to bad breastfeeding, so he created the product 'Farine Lactée' to help mothers to keep babies healthy.

Extraits

[...] ; London : University of California Press Sethi, S. Prakash Multinational corporations and the impact of public advocacy on corporate strategy : estlé and the infant formula controversy Boston, Mass. : Kluwer Academic Publ Nestle, Marion Food politics : how the food industry influences nutrition and health / Marion Nestle Berkeley, Calif. ; London : University of California Press Sethi, S. Prakash Multinational corporations and the impact of public advocacy on corporate strategy: estlé and the infant formula controversy Éditeur Boston, Mass. [...]

[...] In 2005, there was a new problem with Nestlé products. Indeed, Nestlé Purina sold tainted animal foods, as Dog Chow and Cat Chow. As a result, it caused the death over 500 dogs, cats, birds and cattle because of those products. In fact, the contamination came from a non- appropriate storage, which led to a proliferation of a fungus. And then, when the animal ate the food, it suffered of hepatic problems. Nestlé Purina was judged responsible for the quality standards, and needed to pay compensation to the owners of the affected animals. [...]

[...] The company has a large offer in alimentary and drinks as well as a large brand portfolio. Moreover, its numerous acquisitions helped the group to be present in various areas and in many countries. Since it came into existence, Nestlé hasn't stopped widening its range of products. First, it branched out in pharmaceutical and cosmetic sectors by acquiring companies related to these fields. In 1974, Nestlé allied with the famous brand L'Oreal. To continue to forge ahead, the firm purchased the American company Warner Cosmetics which merged with Cosmair Inc., the American branch of L'Oreal. [...]

[...] They purchased almost ten big brands such as Vittel, Buitoni and Perrier. The need to have a large scale of activities is vital in food industry as the market is very competitive and innovation is a key factor for success. Therefore, Nestlé intended to conquer a world leadership entering new market segments such as animal products, bottled water, ice-cream products, and finally the nutrition market. Meantime, Nestlé‘s strategy changed in the 1980s with the arrival of the new Chief Executive Office Helmut Maucher. [...]

[...] Nestlé's logos have evolved with the company and overall, with the whole society. The company has tried to adapt them to its range of products: water, ice cream, chocolate At the beginning, Henri Nestlé founded his company in order to reduce infant mortality due to bad breastfeeding, so he created the product “Farine Lactée” to help mothers to keep babies healthy. At that moment, the history of Nestlé began . Bibliography Nestle, Marion Food politics : how the food industry influences nutrition and health / Marion Nestle Berkeley, Calif. [...]