P.D.U.C : Développer la notoriété du magasin d’usine auprès de la cible des particuliers pour le café "Bibal"

Thèmes abordés

Dosettes, torréfaction, Distribution Automatique, pause café, arabica

Résumé du document

SWOT
Opportunités
Evolution des modes de consommation de la RHF (Restauration Hors Foyer) où la pause-café s'est ancrée dans les habitudes de travail
Menaces
Forte concurrence nationale et locale sur le segment DA
Hausse du cours mondial du café* : hausse significative du prix de vente : frein à la consommation :baisse de l'activité
Les machines à cafés et leurs dosettes* associées font désormais partie intégrante de l'environnement professionnel des salariés et constitue une concurrence directe pour notre service de Distribution Automatique
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Extraits

[...] < number > http://www.prodiaplus.com/docs/infos/img1/2009102211_Acceuil.jpg P.D.U.C Développer la notoriété du magasin d'usine auprès de la cible des particuliers < number > HISTORIQUE DE L'ENSEIGNE Content.IE5\IY3R2F8C\MC900433792[1].png 1955 TORREFACTEUR < number > PRESENTATION ENSEIGNE SOCIETES < number > PRESENTATION ENSEIGNE Leader en Languedoc-Roussillon 1700 distributeurs automatiques Effectif* : 50 Distributeur de boissons distributeur automatique de confiseries et sandwiches < number > CONTEXTE GEOGRAPHIQUE Plan d'accès au magasin Leroy Merlin 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< number > CONTEXTE GEOGRAPHIQUE < number > CONTEXTE ORGANISATIONNEL http://www.cafes-bibal.fr/local/cache-gd2/b3108e11c67b8d361f48359ffb8d8a81.jpg 3 AGENCES < number > CLIENTELE B to B B to C < number > OFFRE COMMERCIALE http://www.cafes-bibal.fr/squelettes-dist/images/logo_dev.jpghttp://www.cafes-bibal.fr/local/cache-vignettes/L824xH94/logo_alimentaire-a3069-d64f9.jpg Cafés MDD Boissons chaudes Boissons fraîches Snacking Sandwich Sans OGM < number > CONCURRENCE CONCURRENCE DA CHR MAGASIN Nationale Autre affilié Prodia + Lavazza Nespresso Locale MDA Café et MJDA- Couleur Café Nespresso SERVICES DA Délai d'installation 30 jours après validation Approvisionnement, entretien et intervention 7/7 jours Percevoir redevance sur le CA HT 2 journées gratuites par an < number > STRATEGIE COMMERCIALE ARABICA < number > STRATEGIE COMMERCIALE PRODUCTION TORREFACTION < number > DIAGNOSTIC EXTERNE OPPORTUNITES Evolution des modes de consommation de la RHF (Restauration Hors Foyer) où la pause-café s'est ancrée dans les habitudes de travail** MENACES Forte concurrence nationale et locale sur le segment DA Hausse du cours mondial du café*  hausse significative du prix de vente  frein à la consommation  baisse de l'activité Les machines à cafés et leurs dosettes* associées font désormais partie intégrante de l'environnement professionnel des salariés et constitue une concurrence directe pour notre service de Distribution Automatique < number > ANNEXE DIAGNOSTIC EXTERNE < number > ANNEXE DIAGNOSTIC EXTERNE RECORD 220 Décembre 2010 http://www.lamachineexpresso.fr/blog/wp-content/uploads/2011/05/cours-caf%C3%A96-570x300.png < number > ANNEXE DIAGNOSTIC EXTERNE Image: il_fi --]Description : http://www.lavoixdunord.fr/multimedia/images/2010/10/infog-cafe.jpg < number > DIAGNOSTIC INTERNE FORCES Notoriété locale Prise en compte paramètre écologie dans stratégie commerciale Canal de distribution court  prix compétitifs FAIBLESSES Nombre de consommateurs potentiels ignorent l'existence d'un magasin d'usine sur le lieu du siège à St-Aunès < number > NOTE DE RECADRAGE DU PROJET* CAHIERS DES CHARGES DU PROJET* PLANIFICATION DU PROJET* < number > REPERCUSSION HUMAINE INTERVENANT COMPETENCES SOLLICITEES M. 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