The Halal Market

Résumé du document

In Islam there are precepts that certain foods are permitted (Halal), others forbidden (Haram). Pork and alcohol are Haram, because they are regarded as unclean. From these precepts is born a consumer described as "Halal". For Muslim consumers, beef must be certified Halal, it means that the cattle have been slaughtered according to Islamic ritual. In the past, Muslim countries in general produced most of the foods they consume themselves. Those who did not imported the products they needed from other Muslim countries. In France, this market is developing steadily in supermarkets, in addition to traditional butchers, with a multitude of products ranging from frozen food to baby food. However, consumers face the risk of fraud on the certification of halal products. They want at all costs be sure that the products comply with the rules of slaughter and that this is not "fake or false" Halal.

Extraits

[...] The association has in charge the training of inspectors. These trained inspectors will insure the respect of Islamic rules in the industry Halal and denounce the frauds DELICEHALAL example advertising DELICEHALAL will communicate with several communication media. Here, it will be presented a completed example of an advertising poster which will be published next month in the main big cities in France. The advertising poster aims to resolve the problem of the authenticity and the origin of the Halal food, and develop the brand image beside the customers by a slogan. [...]

[...] Volumes: The volume sales of Halal food are growing up with an average of 15% per year. In France, the numbers of person which converted to Islam religion continue also to rise: according the IFOP surveys, every day ten persons are converted to Islamic religion. International selling strategy: After the selling of the new line of Halal food in the French market, the company can enter in the European. In fact, this will be a possibility of a geographical expansion. [...]

[...] This trade niche that is halal trade offers beautiful opportunities. A SWOT analysis has been made in order to determine the strengths and the weakness of the brand and the opportunities and threats of the environment. Comments Strengths High quality product: The Company will develop a new line and want to conquer the French market of halal food. So, the products that it sell is made with the better way as possible in conform to all the hygienic rules. The products are selected according strict rules with traceability from the supplier until the customer. [...]

[...] The CFCM has become the representative body of Muslims in France. The CFCM and its 25 CRCM (Regional Council of Muslim Cult) have to deal with the following questions: - Building of mosques - Square Muslims in cemeteries - The organization of religious festivals (ritual slaughter,) - Appointment of chaplains in hospitals, prisons, schools and colleges - The training of imams - Etc . Despite to have a persuasion power in the French Muslim population, the CFCM have not control on the Halal certification. [...]

[...] (06/2005). Le Monde. Abstract obtained from Des sacrificateurs religieux agréés. Leschi, D. (08/2006). Convertis à l'Islam en France. La Croix. MDD expo fait une place au Halal. (n.d.). Retrieved March from http://www.saphirnews.com/MDD-Expo-fait-une-place-au- halal_a6357.html 3600 nouveaux convertis à l'Islam par an en France. (n.d.). [...]