SWOT Monoprix

Résumé du document

Monoprix is the first retailer in the down towns of big cities in France. Indeed, Monoprix is present in 80% of the cities of more than 50,000 inhabitants.
 Growth in sales:
Monoprix's turnover increased by 4.4% in 2006 and by 3.5% in 2007 reaching a level of 3.56 billion Euros. Its profits increased by 7.5% in 2007, the double of Carrefour. Monoprix registers high margins since it has increased its prices by 6.1% in average since 2004.
 Productivity:
Monoprix recognized an increase in its labor productivity, its work force represents only 5.4% of the turnover. This productivity also comes from an efficient supply chain. All the stocks are managed in time thanks to software of speech recognition and radio equipments for all the warehouses.

Extraits

[...] Threats ( High competition The main threat for Monoprix is its competitors which also launched ecological products and brands to catch up on their delay. Furthermore, with the decrease in the purchasing power and the current economic crisis, people can think that Monoprix is too expensive and be attracted by the lower prices of its competitors. Labor costs The labor costs in Europe have been increasing for a couple of years. In 2008, labor costs increased by in the third quarter. [...]

[...] But Monoprix also has its own brand for clothes: Miss Helen for women, Western Star for men, Country Kids for kids and Maison Mode.[5] All these brands gather all the trends that can be found in a city in order to attract a maximum of people. ( Reactivity The brands are in constant evolution to follow the new urban trends and it constitutes the major competitive advantage of Monoprix. It has adopted a strategy of ‘needs-responses'[6] to satisfy the new needs of its customers. Weaknesses ( Absence in the countryside Monoprix is only present in urban areas and therefore does not reach people living in the countryside who continue to go to big supermarkets. [...]

[...] https://www.tunisievaleurs.com.tn/fr/Liens%20home%20page/monoprix.pdf http://www.indexel.net/1_6_4645__3_/15/89/1/Monoprix_mise_sur_le_pilotage_lo gistique_et_la_traabilite.htm Monoprix au cœur de la vie ville P. Kapferer and T.Gaston-Breton ed le cherche midi, page 108 Monoprix au cœur de la vie ville P. Kapferer and T.Gaston-Breton ed le cherche midi, pages 120-122 Monoprix au cœur de la vie ville P. Kapferer and T.Gaston-Breton ed le cherche midi, page 109 http://www.lexpansion.com/economie/actualite-entreprise/les-monoprix-en- greve-vendredi-sur-les-salaires_120768.html https://www.tunisievaleurs.com.tn/fr/Liens%20home%20page/monoprix.pdf L'Expansion, Alimentaire les cybermarchés n'ont pas encore de super- résultats, article of december 2008, B.Mathieu and B.Neumann Le Figaro, article of December 2008, Que vaut le bio de grandes surfaces JB.Litzer. [...]

[...] ( Problems with its employees Even if Monoprix is said to be a big family, the reality is different. Monoprix keeps making more profits but the wages do not increase, that is why its employees went on strike in May 2007.[7] To avoid these strikes, Monoprix can redistribute its profits a bit more among its employees. ( Decrease in margins Monoprix knew a decrease in its commercial margin of between 2007 and 2008 due to the competition of Champion which competes in the same segment.[8] Opportunities ( e-trade Monoprix launched its website for e-trade in September 2008. [...]

[...] SWOT Monoprix SWOT analysis Strengths Firstly, Monoprix is the first retailer in the down towns of big cities in France. Indeed, Monoprix is present in 80% of the cities of more than 50,000 inhabitants. ( Growth in sales Monoprix's turnover increased by in 2006 and by in 2007 reaching a level of 3.56 billion Euros. Its profits increased by in 2007, the double of Carrefour.[1] Monoprix registers high margins since it has increased its prices by in average since 2004. [...]