Natura Pura business plan

Résumé du document

Natura Pura is a company that was established in 1999 in Portugal. Natura Pura produces and sells textile products (home textiles and clothing) made of natural fibers. In the beginning, the first strategic goal established was to develop in the foreign market, which was a strategic vision of the Natura Pura brand. Natura Pura excludes from its production chemical elements and harmful substances like fertilizers, pesticides, dyes etc. They use only 100% natural raw materials, generally used in traditional textile production. They want their products to be liked by everyone, because their customers are babies and mothers. Natura Pura believes in two main values: Respect for Mankind and ZERO usage of pesticides and herbicides. Around 25% of pesticides worldwide are used in the cultivation of conventional cotton. A Natura Pura product on an average consumes: 60% of water and 30% of energy consumption. Its respect for the Environment is shown through its products. Cotton of Natura Pura is 100% organic/ biological and free from chemicals. It is also dermatologically tested to show that it is 100% healthy.

Extraits

[...] According with the Eco-environment, keeping with our cultural values, respect of the nature”, we will do everything to respect it, for example we will recycle all what we can. PROFESSIONAL FEASIBILITY The management of this new shop will be in hands of the new manager. He is very motivated because he was working in another company in the same sector but this company never trusted on him, and he really want to be realized. Another skill of him is the human deal with their employees.(one of our values) The director of Naturapura is totally sure that he is going to have a good management. XI. [...]

[...] In short term we are going to communicate on our product because it seems to be a good moment. The high quality standard of our product may seem not to be a problem in Sweden. In long term, we are sure that organic sector is going growth fastly. Our main strength is the environmental impact targeting customers who cares about it. IV. Product and services Our products are clothes in organic cotton for children and pregnant women. Our products are made in three different natural colors: ecru, brown and green. [...]

[...] Natura Pura business plan Natura Pura Business Plan NaturaPura Ibérica Produção e Comércio de Produtos Naturais, SA Producer and Commerce of natural product, SA Table of Contents TABLE OF CONTENTS II. EXECUTIVE SUMMARY III. GENERAL COMPANY DESCRIPTION IV. PRODUCT AND SERVICES BARRIERS AT THE ENTRANCE: ADVANTAGES AND DISADVANTAGES: V.EXTERNAL FORCES ANALYSIS . PEST ANALYSIS . FIVE FORCES OF PORTER . VI.BUDGET . VII. MARKETING PLAN ECONOMICS PRODUCTS CUSTOMERS COMPETITION NICHE STRATEGY - Promotion: -Promotional budget: -Pricing Proposed Location Distribution Channels VIII. [...]

[...] expected profit and loss Natura Pura VI. BUDGET In 2010, first year begin ene- feb- mar- abr- may- jun- jul- ago- sep- oct- nov- dic- entire year % Revenue (sales) Sales from our products Total revenues Cost of sales 10 euros per products Total cost of sales Gross profit Expenses Expenses Total expenses Net profit - 17.700 - 15.700 - 12.700 - 9.400 - 6.700 - 3.400 7.900 VII. Marketing Plan Economics The total size of the market: We are already implanted is a lot of market: Australia, Austria, Belgium, Netherland, Luxemburg, Canada, Cyprus, France, Greece, Germany, Ireland, Italy, Japan, Mauritius island, Mexico, Portugal, Romania, Russia, Norway, Finland, Spain, Switzerland, great Britain, USA. [...]

[...] Executive summary Natura Pura is a company established in 1999 in Portugal. Natura Pura produces and sells textile products (home textiles and clothing) made of natural fibers. At the beginning, the first strategic goal established like developing in foreign market, within a strategic vision of Natura Pura brand. Natura Pura excludes from its production chemical elements and harmful substances - fertilizers, pesticides, dyes. We use only 100% natural raw materials, generally used in traditional textile production. Our products must be like that because our customers are babies and mothers. [...]