Business plan : The Green World

Résumé du document

"The Green World" aims to create the first organic products distribution centre in the "Alpes Maritimes" department for hypermarkets. Our company's main founder is a former purchaser of food products in Carrefour. For the last five years he has been coaching small and medium-sized local businesses whose strategies were directed at becoming distribution suppliers for hypermarkets. This last activity has led him to be involved in all sectors of management. He discovered firsthand, Corporate Social Responsibility and the sustainable development. He has been concerned about environmental problems and specifically by the food question for a long time, even in the capacity of a private individual. Subsequently he decided to include his convictions in his professional strategy. The aim of the "green world? in France is thus, to be an economical actor for sustainable development. We choose to accomplish this in two ways: organic food development, and fair trade. We have chosen organic food because we are convinced that people are anxious about their and their family's future health.

Extraits

[...] Each buying act has a direct influence on environmental and social production conditions. This concept is very actual and each of us has already heard about it. Our challenge is providing to the consumer, the possibility to eat organic and fair trade food without ruining his purchasing power. We will democratize the organic food, proposing it in the usual places where people got used to doing their shopping. They will buy because they will not think anymore that organic food is not for them. [...]

[...] We want to increase the number of clients of 3 to 5 clients in 2009 and in 2010. The five first clients are: - Carrefour Lingostière - Carrefour Antibes - Carrefour TNL - Auchan La Trinité - Leclerc Lingostière For the beginning, we have chosen these 3 brand name (Carrefour, Auchan et Leclerc) because they are already involved in sustainable development strategies. Others hypermarkets development opportunities will be addressed in future amendment to this business plan that will provide additional profit. [...]

[...] Sales The sales are entirely cash. The turnover of a big store of organic products in PACA department is used as a benchmark to calculate the sales of The Green World Encashment Organic food: the operating ratio is 1.45 to Organic beverage: the operating ratio is 1.80 to 2. Payment of the suppliers at 30 days. The ratio purchase/sales drops with the increase of the bought quantity Withdrawal The operation costs have been established by: - Many researches. - Assessment and income statement of an important store of the area. [...]

[...] Anyway, the range is limited. So, our mission is to make easier organic products buying act. However, it is also to explain to people why they should consume organic products. We will furnish information about actual agriculture. We know that, in the rush to produce more and more crops to satisfy growing demand, producers have had to resort to using pesticides to control disease and insect attack. It has a very wrong impact on people health. This is why everybody need to be informed of the advantages of organic food. [...]

[...] Their strengths: they have a large range of products and their prices are less expansive. Their weakness: they are not specialists. Small shops Their strengths: They are specialised in organic products and have a very large range of organic products. Their weaknesses: Their prices are very high. They do not do a lot of advertising. These shops' customers will maybe continue to go shopping to their favourite shop but they also, obviously do shopping in hypermarkets, for all the others goods they need. The Green World offer will interest them. [...]