La segmentation géographique de la clientèle bancaire permet-elle une meilleure gestion du risque client ?
Mémoire - 8 pages - Marketing bancaire
Travaillant au sein d'une cellule possédant une clientèle basée sur le continent africain, je me suis très rapidement aperçu que la répartition des clients par zones géographiques était un élément à ne pas négliger dans le cadre du métier de gestionnaire de patrimoine en ce qui concerne la...
Evolution of the payment by mobile in France
Mémoire - 23 pages - Marketing bancaire
In France, checks used to be the main means of payment, in 1997 it represented 47% of the whole means of payments. However, the usage of checks decreased by approximately 2.4% each year and in 2005, it just represented 28.8% against 37.1% of the bank cards. Bank cards and takings are the two more...
Analysis of the banking market in Ireland
Mémoire - 75 pages - Marketing bancaire
An analysis of the banking market in Ireland: The banking sector in Ireland is a major contributor to the Irish economy. In 1998 alone, banks spent more than 2.3 billion in the economy, paying over 813 million to the exchequer in taxes. This sector is also one of the largest employers in the...
