Strategic marketing: Crédit Agricole (2008)

Résumé du document

Nowadays, everything is about ?networking'. People interact with each other in their personal as well as their professional life; on a regional, national and or an international basis; through networking. Networking has created a stage where human beings can get in touch with each other and get acquainted with anyone on earth. Information Technology is of great help as far as developing new ways to communication is concerned. It has provided the world with break through concepts like the Internet and the Intranet. The Intranet is restricted to a corporation. Some unofficial or confidential aspects can be aired on the Intranet for specific users. On the contrary, the Internet is open to any user. Moreover, the Intranet can use some Internet links, whereas the Internet cannot. Corporation does develop Intranet web sites as a communication mean between the top management level and the employees.

Extraits

[...] That is the reason why they remain on the market without changing much. The only improvements that are made are technological. III. Opportunities and threats A. Opportunities The financial and banking system is indispensable for both individuals and companies New information technologies can be adapted to the services provided by banks Not only can a bank implant itself on the national market, but also abroad There are a lot of foreigners moving to France, the banks could translate their web site into more than two language (French and English) B. [...]

[...] Strengths B. Weaknesses Chapter two: The French market I. The French banking system II. The competition A. The bank industry B. Buyers C. Suppliers D. Substitutes III. Opportunities and threats A. Opportunities B. Threats Chapter three: Computer system integration I. [...]

[...] Strengths and weaknesses A. Strengths The Crédit Agricole group obtains 25% of the household market It has a logo and corporate colours very recognizable The head line is straight forward to the customer The group is present in 70 countries It offers customized services for each type of customer as well as at each moment in life In the e-magazine, the Internet users can have the more frequently asked questions and the answers. The group is willing to make the employees develop their career There is also a will to eradicate discrimination from the working environment B. [...]

[...] The subsidiaries offer new ranges of services to the Regional Offices, which distribute them through their network. Via the company Crédit Agricole SA and its subsidiaries, the Crédit Agricole group is present in 70 countries (Italy, Greece, Congo, Uruguay, Senegal, Poland, Morocco, Cameroon, etc.) The subsidiaries can be split in different fields: Bank in the community International Bank in the community Insurances Specialized financial services Asset and equity management Private bank Financing and investment bank Specialized activities and subsidiaries E. Business units The strategic business units of the Crédit Agricole group are: 1. [...]

[...] This policy comprises the vision, the missions and the strategic objectives common to all the entities of the Crédit Agricole of the Group. The difference with the former policy will be the ability of the group to be unified and to contribute to the customer well being. This policy will be transmitted throughout the group and will trespass through its actions Make up the budget Making up the budget permits to evaluate how much the company can allocate to the development of a new project. [...]