The future electric car of Renault: 'Renault ZE', 2009

Résumé du document

Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value.
However in 2008, because of the world economic recession, the automobile industry's growth rate decreased by 5.9 % in value and 0.5% in volume.
Indeed, automobiles have introduced an important value and convenience for people, but the same people have economic difficulties and also suffer from unemployment issues. Thus, they show up on their purchasing decisions during the period of economical crisis.
Moreover because of the world financial crisis, banks also offer credit to a few consumers to purchase automobiles. This factor is also a reason for decline in sales apart from the higher interest rate issues.
Finally, the World is becoming more and more concerned with the environmental and energy consumption issues, which are growing day by day but the efforts to reduce CO2 emissions isn't enough.

Extraits

[...] However, despite encouraging prospects for the emerging electric car market, a recent study has indicated that this market would represent only of the automobile market in 2025. It underlines the fact that the production costs are much higher than that of usual cars', also that people who are always running could be possibly not ready to sacrifices demand for an electric car. Financial help of French government for ecologic cars Currently, the French government currently offers a bonus for the people who substitute their old car by a new one which is less pollutive, thus respecting gas emission restriction. [...]

[...] This factor is also a reason for decline in sales apart from the higher interest rate issues. Finally, the World is becoming more and more concerned with the environmental and energy consumption issues, which are growing day by day but the efforts to reduce CO2 emissions isn't enough. The global automobiles industry generated total revenues of $ billion in 2008, which represented a compound annual growth rate of from the period 2004-2008. Thisjis trend which isle repressing a very profitable market. [...]

[...] The is sold at a first price of only €5,000. On another hand, regarding the top-of-range offer, Renault tends to offer more luxury products for segments of population with comfortable incomes with the support of a long term warranty. The new “Laguna is an example of this strategy. It is sold at a first price of €27,000. But, the Group is mainly closeopen to the middle class and hence it is commonly seen as the automobile brand of the French middle class. [...]

[...] Moreover, we can see from the figure below that Renault hadgot three of its brands among the top ten cars sold in 2008. We can see in the following figures that are seen after a good financial progress since 2003, the current tendency shows a stagnation of revenues and net income. However, considering the economic crisis, the financial situation of Renault Company is still comfortable and activities are still profitable. The sound financial position allows the company to invest and innovate, in order to improve its commercial and financial results. [...]

[...] In February 2008, Renault the company again launched Renault Koleos, its 4x4 crossover. The companyRenault also launched three replacement models: Kangoo PC and Kangoo LCV, Megane hatch, Clio Symbol and other five new vehicle models, in 2008, which includes Grand Modus, Clio Grand Tour, Logan pick-up, New Kangoo Express Compact (an LCV designed for urban use) and Laguna coupe. Finally, Renault is developing a range of electric car.an electric car range. The company, through its constant launches and innovations intends to strengthen its market position. [...]