Investigación de Mercados: Alquiler de motos
Étude de marché - 15 pages - Marketing automobile
El primer alquiler de un coche surgió en Estados Unidos cuando un hombre llamado Joe Saunders en Nebrasca en 1916 le rentó su Ford T a un vendedor que viajaba mucho, quien quería impresionar a una chica con la que tenía una cita. Joe nunca se imaginó que esta primera transacción iba a...
Lancement de la Renault Twingo II
Étude de marché - 7 pages - Marketing automobile
Le marché des petites voitures est en plein essor : c'est encore l'un des rares segments traditionnels à progresser (selon certaines sources, il progressera encore jusqu'en 2014 et devrait être l'un des segments les plus dynamiques du marché dans les prochaines années). 16 % de croissance en...
Analyse marketing stratégique et opérationnel: le lancement difficile de la Fortwo de Smart
Étude de marché - 2 pages - Marketing automobile
Smart, la filiale du groupe Daimler-Chrysler a lancé en 1998 la Fortwo sous sa marque. Nicolas Hayek, connu pour son succès mondial avec la marque de montres Swatch, était à l'initiative de ce concept. C'était la combinaison idéale entre le savoir-faire d'un groupe automobile reconnu...
Comment inciter les jeunes à choisir Air France pour leurs voyages, et les fidéliser grâce au programme Flying Blue ? Campagne de communication 2012
Étude de marché - 2 pages - Marketing automobile
Notre nouvelle communication ciblera les jeunes entre 18 et 25 ans. Ils recherchent avant tout la simplicité et veulent pouvoir partir de manière spontanée. Ils apprécient d'avoir un large choix de destinations et recherchent un bon rapport qualité/prix, des promotions et avantages de fidélité,...
Etude de la cible de la Mazda 2
Étude de marché - 7 pages - Marketing automobile
La Mazda 2 appartient au segment A, celle des mimi-citadines. La Mazda 2 constitue le modèle d'entrée de gamme du constructeur automobile Mazda. Le marché des mini-citadines ne cesse de prendre des parts de marché à savoir qu'une voiture sur deux achetées est une mini-citadine. Cela s'explique...
Analyse stratégique de Peugeot - PSA
Étude de marché - 1 pages - Marketing automobile
Analyse complète de l'entreprise Peugeot et PSA contenant l'historique de l'entreprise, le diagnostic interne et externe de l'entreprise. Ainsi que des recommandations stratégiques pour l'entreprise
Why the European Union enlargement represents a major strategic point for the european companies? Focus on the Volkswagen Group (october 2008)
Étude de marché - 13 pages - Marketing automobile
The European Union currently includes 27 member-states. In only three years, between May 1st 2004 and January 1st 2007, the Union integrated twelve new countries from Central and Eastern Europe. This is the most ambitious European project since the signature of the Treaty of Rome in 1957. The...
The future electric car of Renault: 'Renault ZE', 2009
Étude de marché - 25 pages - Marketing automobile
Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value. However in 2008, because of the world economic recession, the automobile...
The launch of Toyota green car in France : the Prius
Étude de marché - 22 pages - Marketing automobile
The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and is...
Car rental industry
Étude de marché - 6 pages - Marketing automobile
The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe Saunders had...
Launch of the VW Phaeton
Étude de marché - 20 pages - Marketing automobile
The objective of this paper is to apply real option analysis to Volkswagen's (VW) business case of introducing the Phaeton model in the upper-class car segment. Although VW traditionally only produced small and medium-sized cars, it started selling the Phaeton in 2002. Here, we look at only...
Projet Mini Cooper
Étude de marché - 10 pages - Marketing automobile
This paper will outline the story behind the making of the modern day BMW cars. It all started on a beautiful day in 1957 when Alexander Arnold Constantine Issigonis drew a car in the shape of a shoebox with a stroke of the pen on a restaurant tablecloth. At that time, little did he know that he...
The green future of the car industry
Étude de marché - 9 pages - Marketing automobile
Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and most of...
BMW new 5-Series
Étude de marché - 36 pages - Marketing automobile
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
The German automobile industry
Étude de marché - 13 pages - Marketing automobile
Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors endowments. It is...
