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Études de cas en marketing automobile 61 à 84

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28 avril 2009
doc

Zipcar, wheels when you want them

Étude de cas - 18 pages - Marketing automobile

Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...

25 Mars 2009
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Strategic analysis of Porsche

Étude de cas - 24 pages - Marketing automobile

How profitable an automotive manufacturer is, mainly depends on how he can use his production facilities to full capacity. Examples of manufacturers, who are unable to do so, are Opel or Volkswagen, where overproduction leads to small profit margins. The strategy of Porsche is the opposite....

25 Mars 2009
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Strategic brand management: the group PSA through the brand Peugeot (2009)

Étude de cas - 25 pages - Marketing automobile

PSA Peugeot Citroën is a world-class European automobile manufacturer that is supported by two generalist brands, Peugeot and Citroën. PSA is Europe's second largest carmaker with 13.8% market share. Commercially located in 150 countries, the Group makes a third of its sales outside Western...

19 févr. 2009
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Michelin, marketing 2007

Étude de cas - 8 pages - Marketing automobile

Michelin is a French tyre company, with 20% of the world market. It is the most important challenger in this sector. Before becoming the leader in this market, Michelin had to fight and win its position. What was his strategy, especially its objectives, and how is it structured to achieve its...

18 déc. 2008
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La nouvelle Fiat 500

Étude de cas - 12 pages - Marketing automobile

Per l'uscita della nuova Fiat 500, il produttore italiano si è sostenuto su una campagna web permettendo di concepire su misura il suo modello della Fiat 500. Con obiettivo di acclimatare il pubblico alle nuove linee del modello mitico, 50 anni dopo la sua nascita. Questa concezione...

12 août 2008
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Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460

Étude de cas - 40 pages - Marketing automobile

Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in 1984, the Toyota motor corporation. Toyota is a...

20 juin 2008
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Creative approaches: DACIA

Étude de cas - 11 pages - Marketing automobile

DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price and the brand logo. The message is clear and...

04 avril 2008
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Pirelli vs Continental

Étude de cas - 5 pages - Marketing automobile

Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...

25 Mars 2008
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General Motors Company : an analysis

Étude de cas - 16 pages - Marketing automobile

It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...

20 Mars 2008
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The Impact of Environmental Issues on Toyota's Strategy

Étude de cas - 17 pages - Marketing automobile

This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...

10 Mars 2008
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Volkswagen's Touareg "Kong" advertising campaign study

Étude de cas - 7 pages - Marketing automobile

December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...

05 Mars 2008
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Case analysis: Firestone

Étude de cas - 11 pages - Marketing automobile

Bridgestone/Firestone Inc. is an international manufacturer with 38 production facilities around the world. The company is based in Nashville, Tennessee and was formed in 1990, when Bridgestone USA merged with the Firestone Tire & Rubber Company. Tires are the largest part of...

27 févr. 2008
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Bentley tells it like it is? (2006)

Étude de cas - 8 pages - Marketing automobile

Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...

16 févr. 2008
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Toyota case

Étude de cas - 4 pages - Marketing automobile

The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...

14 déc. 2007
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Logan car: implementation on spain market

Étude de cas - 10 pages - Marketing automobile

The Logan car was a new concept developed by Renault in the car market in the year 2001. Its goal was to provide a new specific car in the market, with a cheaper price. At the beginning, this car was developed to reach the consumer target in Eastern Europe, in countries as Romania, Poland, and...

08 Mars 2007
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The logan's Renault

Étude de cas - 24 pages - Marketing automobile

In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept car from its...

23 févr. 2007
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Market Research: The launch of a hybrid diesel engine by PSA group

Étude de cas - 4 pages - Marketing automobile

In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...

15 févr. 2007
ppt

TATA Group

Étude de cas - 25 pages - Marketing automobile

The Tata Group is one of India's largest and most respected business conglomerates. It grew during the last century by developing new activities. It was then internationalized by foreign acquisition. The Tata Group has business in more than 40 countries, and 140 nations purchase export...

25 Janv. 2007
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Marketing international : Skoda

Étude de cas - 12 pages - Marketing automobile

Skoda, was created in 1895, and started its activity selling bicycles and motorcycles. Its first car was produced in 1905 more than 100 years ago, when it was a niche company trading luxury cars. The company has survived two world wars and the cold war, and is the third oldest car manufacturer....

01 déc. 2005
ppt

Launch of the BMW 5 Series in Europe - Strategic Marketing

Étude de cas - 25 pages - Marketing automobile

Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a Série 5 and you could win an amazing market share - Market is flourishing with middle or high range cars and the competition is vast - Competition is topseeded (3A segment) - Either opt for a Renault or...

11 avril 2005
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The Volkswagen Group : A study

Étude de cas - 31 pages - Marketing automobile

As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...

05 déc. 2003
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Michelin and the Global Tire Industry in 1999

Étude de cas - 15 pages - Marketing automobile

The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...

23 mai 2003
doc

Citroen in the chinese market

Étude de cas - 22 pages - Marketing automobile

The table of contents of the report : The Chinese Market, Chinese panorama, its economic situation, demographics, International relationships, China's Car Market, its environmental aspect, offers, competition, its perspectives, Citroën in China, and the Industrial tools in China. The report...

29 déc. 2002
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Advertising planning. The Toyota Matrix

Étude de cas - 24 pages - Marketing automobile

The main goal of the Toyota Matrix campaign is to generate an interest cars among the gay and lesbian populations in the United States of America. The creative strategy for the Toyota Matrix appeals directly to the U.S. gay and lesbian market. The strategy focuses on communicating that the Matrix...