Citroen in the chinese market

Résumé du document

The table of contents of the report : The Chinese Market, Chinese panorama, its economic situation, demographics, International relationships, China's Car Market, its environmental aspect, offers, competition, its perspectives, Citroën in China, and the Industrial tools in China. The report also contains the process of the project, targets, its positioning in the market, its copy strategy, and marketing mix. The report also tells us about its products, ways of promoting its products in different places and also the prices of the different products.

Extraits

[...] The EU trade deficit mainly reflects the effect of market access obstacles in China. EU policy in this area aims at the liberalisation of trade and investment flows. Key objectives include the removal of barriers to imports of specific goods (price controls, discriminatory registration requirements, arbitrary sanitary standards); the removal of obstacles to investment (geographical restrictions, joint venture requirements, discriminatory licensing procedures, outright closure of certain sectors to foreigners, restrictive foreign exchange regulations); and the improvement of the business environment (protection of intellectual property rights etc.). [...]

[...] The life style of the Chinese population is very much changing. As we can imagine, people are now travelling all around the country, much more than before. At the end the week, people now tend to leave the city and go in the mountains or in the country side Chinese people can now go on holiday, out for the week end and have the fresh air. In the summer, people go to the beach, and in the winter, people go skiing All these things that seem so normal to us are for the Chinese a totally new experience. [...]

[...] Continuing the ideas outlined by Citroën with the C3 Lumière concept car, the C3 is elegant, practical, reassuring and economical. It is a vehicle designed for a multitude of uses, for the town and the motorway, for daily tasks and for leisure. Promotion Chinese specifications China is a complex market and in order to promote properly a foreign product in this country, a lot of criteria should be taken into consideration. First of all, the Chinese level of technology is quite high: nevertheless, there is a lack in terms of communication and advertising should be oriented towards the family, which is the core of the society. [...]

[...] The tariff rate for car import was 220% before 1986, and dropped to 150% in 1994, to 100% in 1996 and down to 80%in 1997. The current average tariff rate for motor vehicles is The highest tariff rate for key parts is and the average tariff rate for 65 complete vehicle projects was including 80-100% for cars, higher than for cigarette and alcohol. A Buick car sold at US$20,000 in the United States is sold at RMB370,000 in China, (equivalent to about US$40,000). The price for a Honda Accord car in Japan is US$18,000, but RMB298,000 in China (about US$36,000). [...]

[...] If China completes a highway network radiating in all directions, people will alter their means of transportation. The construction of new roads and reconstruction of satellite cities will greatly influence purchasing by urban residents, taxi drivers, government and enterprises. Road and bridge tolls hurt the automobile market. With Road Amendment Regulations pending, future reforms of road or bridge construction will promote the market. China is a huge country and they need to have an adapted road network to cover all of the country.The Chinese government is going to improve China's roadnetwork. [...]