« Ride on » Ltd Business Start Up Plan

Résumé du document

I proposed this topic to our group because I had been contemplating the subject for a considerable time. Cambridge is a bicycle city and most its people regularly travel by bike. According to the Cambridge City Council, "Cambridge has the highest level of cycling in the country with 1 on 4 residents cycling to work". Moreover, the city provides good infrastructure and is continuously improving it to make life easier for cyclists and pedestrians. The Cambridge City Council has a clear policy regarding the uses of bikes. It regularly conducts surveys, and aims to prioritize cycling as the first mode of transport. The Cambridgeshire city council also considers this a real issue, and is fighting against city congestion by providing some more infrastructures such as the park and riding systems. A Solex is combination of a bike and a moped, and is also visually appealing. This paper thus proposes the use of the Solex with the conviction that the vehicle has the potential to start a real trend.

Extraits

[...] At that time we did not even think about the business plan and its content. The focus was on the margin. We got in contact[1] with the TV license organisation early enough to bounce back on something else. The TV license organisation told us that this was a part of a law code, and nothing could be done about that. We then found out that a UK electronic retailer was renting some TV at a price that just ruined the last hope we could still have for this projects. [...]

[...] This profit would then be reinvest in the business and a part of it will be divided between the four investor we are in this project as “dividend”. 3.3 “Planning how to get there” In order to get there and realise this project we had to make a plan. We based our plan on a short term years) and long term basis years). The short term plan includes the setting up of the Business. We need time to set up the business and get our name well knows. We will need time to impose our brand. [...]

[...] Business Planning Process (Source Entrepreneurship and Innovation, P. Burns) p202 Table1. Group structure and responsibilities We worked as a group but divided the responsibilities. Each member has a specific role into the project and has to fulfil it. However some part needed the collaboration of some members and we then took the advantage of working in group. Part 3 Analysis application of theory to evidence The business planning process showed earlier included three main parts: 1 Understand where you are 2 Deciding where you want to go 3 Planning how to get there (Source: “Entrepreneurship and Innovation”, Paul Burns, Palgrave Edition (Page 202)) As notice by Paul Burns, the “Business plan is just like a road map and the planning process is just like map reading”. [...]

[...] Part 5 Referencing and Bibliography Books PAUL BURNS, Entrepreneurship and Innovation, Palgrave Edition REES B & WALL S., International Business, 2nd edition FT Prentice Hall Internet Solex History web site, or the story of the bicycle that rolled on it's own, 1st visited [22nd February 2005] http://solexin.free.fr/us/index.html Société MOPEX, Black'n Roll, 1st visited [22nd February 2005] http://60gp.ovh.net/~velosole/fr/index.php Cambridge City Council, Transports and Street [2nd march 2005] http://www.cambridge.gov.uk/ccm/navigation/transport-and-streets/ See appendix 1 Business details > Group Business aims and objectives > Chairman Market information > Marketing, Chairman The firm's strengths and weaknesses > Marketing, Chairman Customers > Marketing Marketing strategy > Marketing, Operation Premises and equipment needs > Operation Key people, their functions and background > Group Financial highlights > Finance Detailed profit forecast > Finance Detailed monthly cash flow forecast > Finance Jérémie Trouillet Chairman Nelson Agyei Marketing director Hubert Longuet Operation director Risma Indra Financial director Operation needs Financial plans, Cash flow, Profit statement Break even funding requirements Marketing plans Marketing Mix Product/Service Price Promotion Place People Internal Appraisal Company analysis Company capabilities Strengths / Weaknesses External appraisal Market research Business environment Opportunities / Threats Marketing Strategy Customer analysis Market segmentation Business Objectives Personal aims, Mission statement Top : Previous Solex Logos Bottom : New Solex logo Product: Black'n Roll Solex + accessories Price: 749 Place: Shop in Mill road area Promotion: Low cost, contact with journalist, radio and local newspapers *People: 1 Manager / 1 Technician PESTL Analysis Customer over 16 + license for the Solex Make the product trendy New products EU approved “Ride On > Selling Solex in Cambridge Achieve over 150.000 of sales in Year of growth each year Impose our name and brand over UK Legally: Customer over 16 years old Market target: High medium class (Price sensitivity of our customer High price and quality product) Low cost promotion, Invite journalist to try them, Word of mouth, Leaflet, and a B2B communication plans Business environment Opportunities / Threats (Uses of Five forces in order to analyse the environment) Cambridge got the higher rate of cycling over UK of people use bike to go to work Highly competitive sector in Cambridge. [...]

[...] I used the book, “Entrepreneurship and Small Business”, from Paul Burns, in order to get familiar with this notion. He defines the business plan as: of the most important steps in setting up any new business is to develop a business plan. It allows the owner-manager to crystallise their business idea and to think through the problems they will face, before they have to cope with them. It allows them to set aims and objectives and thereby give themselves a yardstick against which to monitor performance. [...]