E-Business Systems (Reebok)

Résumé du document

As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers real-time computer conferencing, audio broadcasting, video broadcasting, real time telephony and of course real-time business. E-business in its simplest form can be described as doing business in electronic form. In this study we study how this feature is being exploited by many online stores including Reebok, a global sports and fitness company with a heritage dating back to 1895. It can be safely said that, ?Information is power! It is an asset that can help overcome the glorious uncertainties and opens new avenues for doing business. Marketing plays a crucial role in this entire business process. For an effective marketing strategy psychological needs of the customers are to be kept in mind. These needs must be met in order for a person to be persuaded to purchase a product or service. E-business is no exception.

Extraits

[...] It can range from using e-mail to communicate with customers and/or conduct business to a web page promoting a company, from a full e-commerce retail site to the integration of procedures and processes using Internet based technology. It takes its cue from terms like e-mail, e-commerce, e-governance etc. The term business" was coined by Lou Gerstner, CEO of IBM. Today leading online stores and companies have moved beyond the ‘one-size-fits-all' approach to ‘customization' and Internet relationship. It is an electronic commerce application used for B2B or B2C. Online shopping has become popular mainly because of its speed and ease of use. [...]

[...] One of the major French companies, Fnac.com had implemented this CRM system in order to develop their online sales. They take lots of attention to every information they have from their online customer or visitor. Every detail is taken in consideration to best answered to the customer. Hence, all their information collected through registration are analyzed by the computer and the customer will be “categorized” in a special category within their database. As a result, each customer will receive different newsletters, discount coupons or information that corresponds to their needs. [...]

[...] Therefore the offer from the site has to be large and need to be well organized. Reebok offers a range of products for different segments on its site. Present the Product or Service that meets their needs: The presentation process is how you are presenting your products or services to your visitors as you guide them through the selection process after you have escorted them and found out what their needs are in the previous stage. Successfully Close the Sale: i.e. how easy and credible to make online payments and subsequent delivery system. [...]

[...] Now the customer wants his bag to be delivered at his premises. This has further driven the urge of going in for business. Reebok is a well-known brand all around the globe in general and in these regions in particular. It is not possible for Reebok to open up big showrooms catering to all these places. Customer prefers to buy after having a look at the range of products and then opting for his choice. Reebok has displayed a wide variety of its sports goods all over the website. [...]

[...] “Built on a foundation of trust, listening and innovation, we are our customers' most valued resource for quality products and information and the leading authority in sports and fitness.” Through online retailing Reebok is indeed trying to reach nearer the customer and igniting the passion for more purchases. Listening to the requirements of the time and IT era, Reebok has indeed put in lot of successful efforts to make the online retailing site more customers' friendly. Reebok has earned a name for itself in the field of sporting goods and sponsorships; therefore to maintain the leading brand identity requires investments with adaptive and corrective actions at crucial junctures. E-business is just one such step. Executive Summary Today we are in the ‘information age', which effectively means 1. [...]